Penske Media Corporation (PMC) today announced the appointment of Mark Howard to Chief Advertising and Partnerships Officer. In this newly created role, Howard will oversee PMC’s corporate sales programs and revenue operations along with programmatic and indirect sales efforts across PMC’s portfolio of award-wining brands, including Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC’s LA office.
“Mark possesses an impressive breadth of revenue, marketing, and business intelligence experience, particularly in diversifying and evolving publishing revenue models,” said PMC Chairman and CEO Jay Penske, to whom Howard will report. “We’re thrilled to welcome an executive of his caliber to PMC, and look forward to him collaborating across our many storied brands.”
In this position, Howard will drive innovation across PMC’s advertising operations and strategy, B2B marketing and industry awareness, business intelligence and use of first party data. He will also work closely on all mergers and acquisitions.
“It’s a privilege to join PMC at such an exciting time in the company’s growth,” said Howard. “The opportunity to drive PMC and its publications to a new level of reach and profitability by leveraging the quality content, data and live events produced worldwide by PMC’s iconic brands is compelling and very exciting to me.”
Howard has more than 20 years of advertising and marketing experience with leading media and publishing companies. He most recently served as Chief Revenue Officer at Forbes, where he was responsible for its U.S and European platforms, including print, digital, live events, Forbes Content Solutions (BrandVoice and Forbes Insights), brand and demand marketing, programmatic revenue and business intelligence. During Howard’s tenure as CRO from 2013-2020, Forbes’ digital ad revenues reached record highs while the company diversified its revenue streams with the launch of live events and Forbes-branded products.
A Forbes team member since 2002, Howard also served as SVP and VP of Digital Advertising Strategy, West Coast Digital Sales Director, Western Region Director of Integrated Sales and Regional Sales Manager. Prior to joining Forbes, he held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. Additionally, Howard works with numerous non-profit organizations and was a member of the IAB Board of Directors for nearly a decade.