Marketing Technology

PMG unveils New Dallas Headquarters driven by rapid business growth

– Move comes on heels of year marked by more than 20% annual revenue growth, strategic expansion for fast-growing company –
PMG

PMG, a global independent marketing solutions and technology company, has opened doors at a new Dallas headquarters within The Link at Uptown.

The company’s approximately 300 Dallas-based employees move into the property from its previous location in The Centrum. PMG occupies three upper floors and 75,000 square feet of the sleek tower developed by Kaizen Development Partners (KDP) and managed by JLL. The Link at Uptown opened last November to serve as the center point linking Uptown, Downtown and the revitalized Victory Park neighborhood, a massive urban transformation project to create a thriving residential, hotel and retail community within a 75-acre mixed-use development.

Local architecture firm Corgan led the design of PMG’s space, with construction by K2.

At the centrally located The Link at Uptown – whose Uptown neighbors include Bain, E&Y, Hotel Swexan, Salesforce, and soon Goldman Sachs – PMG will occupy floors 18-20 with a three-story, open-air staircase connecting the floors to facilitate interactions. As an anchor tenant, PMG has top-of-building signage.

“We’re very excited for this move,” said George Popstefanov, founder & CEO of PMG. “The new headquarters is a milestone moment in our 14-year history, and symbolic of our growth and incredible momentum as we kick off 2024. PMG has been built on a pioneering and innovative spirit, so we embrace being part of the Victory Park area revitalization and connecting with the broader community, as Dallas transforms into a dynamic and thriving business hub that’s attracting top employers and talent from across industries.”

Last fall, PMG acquired both Dallas-based Camelot Strategic Marketing & Media and UK-based RocketMill, expanding the company’s integrated marketing and technology capabilities internationally and adding 400 people. PMG enters its next phase of business growth with more than 900 people globally.

‘Connected Energy’

The interior is a lively, creative atmosphere where colorful design features draw users from space to space to activate energy hubs. Drawing from the organic shape of the building and the PMG brand itself, soft corners and angles define the architectural language, while splashes of color complement the brand and create variety for a creative, reimagined workplace.

Popstefanov comments, “Our new space is all about creating a connected, energy-fueled experience – for our employees, our customers, and our partners. We’ve designed everything to represent our investment in shared experience and collaboration, and our vision for innovation and growth. It’s a state-of-the-art employee and customer hospitality experience.”

The interior contains amenity-rich features, such as:

  • “Momentum Café” coffee bar
  • Multimedia creative production studio
  • Innovation Lab
  • Interactive art installations that can be curated to showcase visiting customers
  • Communal dining & lounge with projection screens and stadium seating that can transform into meeting spaces for guest speakers and events
  • Sustainability elements, such as advanced filtration systems for cleaner air
  • Hospitality lounge and reservable executive suites in building for overnight guests
  • Access to fitness room and outdoor terrace with panoramic city views

Garry Walling, design director at Corgan, adds: “We leveraged planning strategies that are adapted to support new ways of working. The open office was organized into ‘neighborhoods’ that are flanked by huddle and collaboration spaces equipped with modern technology. The headquarters is enriched by industrial features serving as a subtle nod to PMG’s early start-up days and complemented with timeless, rich wood tones, mixed metal accents, and hand-crafted tiles for the variety and playfulness that today’s PMG workforce epitomizes.”

PMG headquarters at The Link is designed to accommodate further growth in 2024 with seating capacity for 400 people. Despite continued economic uncertainty and disruptive change across the industry, 2023 ended as a banner year for PMG in which it:

  • Grew annual revenue by more than 20%
  • Managed $4 billion in media billings
  • Added 19 brands to its core customer list that includes Nike, Apple, Kohler and local favorites JSX, Michaels, Omni Hotels & Resorts and Nothing Bundt Cakes
  • Completed its first two acquisitions that marked its international expansion to the UK and media buying expertise in emerging areas like OTC and CTV
  • Launched AI enhancements to its proprietary marketing intelligence platform, Alli
  • Named to Ad Age A-List 2023 and its Best Place to Work 2024 for an unprecedented 9x
  • Hired Dentsu veteran Jon Dupuis as its first president, overseeing business growth and expansion of its creative practice

PMG’s new address is: 2601 Olive St., 19th floor, Dallas, TX 75201 inside The Link at Uptown, and within walking distance of American Airlines Center and a diverse hub of entertainment, dining and transportation options. PMG will continue to operate and collaborate closely with its six other hub locations, including its founding office in Fort Worth.

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