Display & Programmatic Advertising

Power Digital Acquires Digital Media Company Social Method

programmatic display marketing

Power Digital today announced its acquisition of Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Specializing in performance-based Facebook and Instagram media and creative services, with a hyper-focus on driving a high return on business outcomes and revenue growth, Social Method is well-respected both for its impressive client portfolio and talented team of digital marketers.

Social Method was launched in 2015 with the belief that ecommerce social advertising could be highly profitable for consumer brands. Over the last five years, Social Method has successfully proved that thesis to be true, growing to a team of over sixty, across three cities including Washington DC, New York City, and Tel Aviv (Israel). Combining Social Method’s paid social expertise and creativity with Power Digital’s multi-channel digital approach will offer clients an ideal, single solution to their growth marketing needs.

“Today is an incredibly exciting day for the Social Method team, our 50+ clients and me,” said Rob Jewell, Founder and CEO of Social Method. “The partnership with Power Digital ushers in a new era of offering our e-commerce clients a true end-to-end paid and organic digital marketing solution, with a technology solution at the core of it all. I wholeheartedly believe that this approach is the future of digital marketing and couldn’t be more thrilled to combine forces and talents with the team at Power Digital.”

“As soon as I met Rob and saw the caliber of work from his team and the irrefutable results created for his clients, I knew Social Method was unlike any other performance-based media company we have previously encountered,” said Grayson Lafrenz, Founder and CEO of Power Digital. “This partnership will enable Social Method clients to have access to a full suite of paid and organic marketing services powered by Power Digital’s proprietary technology solution SPRnova™, and likewise, Power Digital clients will now have expanded paid and social creative capabilities through Social Method’s offerings. The end-result will be an experience for our team and clients, like never seen before.”

Over the past two years, Power Digital has undergone a period of rapid growth and transformation, acquiring and integrating best-in-class, founder-led companies and technologies. Working alongside Periscope Equity, an entrepreneurial private equity firm that invests exclusively in lower-middle market technology-enabled service and software companies, has enabled Power Digital to identify and develop impactful strategic partnerships across the marketing ecosystem, putting them on the path to be one of the most highly-valued and respected private marketing companies in the world.

Social Method was advised by investment bank CG Petsky Prunier, part of the Canaccord Genuity group.

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