Display & Programmatic Advertising

Power Digital Marketing Announces First Agency President

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Jeff Mason joins Power Digital’s executive leadership team bringing along his entrepreneurial spirit and plethora of sales and marketing experience

Power Digital Marketing, Inc., an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, is thrilled to announce the addition of Jeff Mason as President martech news. Mason spent the last decade as the Senior VP of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason’s leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one of their top sales and consulting organizations.

Jeff Mason, President of Power Digital said that “Over the past 5 years, it has become increasingly clear to me that digital marketing is where the sales industry is going, and that sales and marketing are on a true collision course programmatic advertising. I knew I had to be at the center of this collision. People don’t buy digital marketing, they buy outcomes and results. Power Digital understands this like no other agency and the company’s dedication to always innovating makes me eager to join this talented team. We have a clear vision of the future and the outcomes we plan to achieve together will be unmatched.”

Mason is a huge addition to Power Digital and has an incredibly aligned working relationship with both Power Digital’s CEO and COO going back 15+ years. In his new role, Mason plans to ascend the sales department of Power Digital into his coined “Sales 2.0 Strategy” by developing the most advanced and effective sales organization in the agency category martech.

Grayson Lafrenz, CEO of Power Digital said that “Jeff Mason is an Executive that I respect at the highest levels. I was lucky to have noticed his brilliance and impact first hand as a colleague in the past. It has been a dream of mine to join forces with Jeff again and there is no other Executive I would choose over Jeff for this role, simply put, he is world-class. Not only will Jeff help us evolve our sales organization into the envy of our industry, but he will help us further develop our technology and leadership team. Jeff Mason joining Power Digital is a game-changer for the entire Power Digital Family!”


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    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

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