Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — shares the collective knowledge of its clients, partners and event planning experts to help companies execute effective and engaging virtual events. View the top tips for successful virtual events here.
Matter is working with client partners to reach and engage customers by developing interactive digital content, executing more than a dozen live/virtual events over the past 12 months. The insights and feedback from clients and industry experts being shared today are a culmination of lessons learned from pivoting, planning, executing and navigating events with first-of-their-kind challenges.
The guide debunks virtual event myths while answering the following questions:
- What is the ideal virtual event length?
- Which tactic drives maximum attendance?
- Does everything need to be live?
- How can technical difficulties be prevented?
- Are in-person events better than virtual events?
“Virtual events are booming and will continue to be an essential part of any effective marketing program for the foreseeable future,” said Tim Bradley, Executive Producer and Vice President at Matter. “This relative newcomer and now major results driver in the marketing mix has no standard playbook, so we’re continuing to work in lockstep with our community of industry experts to maximize results for virtual events.”
To learn more about how virtual events can help your brand foster real, human connections, visit our Virtual Events, Hybrid Events + Webinars page.
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