Cision announced yesterday that it has closed on its acquisition of digital consumer intelligence company Brandwatch. The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening. Today is also marked by the launch of a new embedded Brandwatch app on Cision’s platforms and enhanced social media analysis across its offerings.
As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space.
Launching today is a Brandwatch embedded application in the Falcon.io social media marketing suite. This features the full Brandwatch data platform with over 100 million data sources and will soon include Brandwatch’s patent-pending AI Search.
The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch’s full social data and analytics along with the millions of news sources Cision monitors. With instant access to real-time and historical conversations online, the app makes it easy for organisations to stay on top of what is being said about their brand, products, industry and competitors and better engage their target audience with insights from data that is often difficult to track.
“Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers,” said Abel Cark, CEO of Cision. “Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business.”
“We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success,” said Giles Palmer, CEO of Brandwatch. “That is an exciting thing to be part of and I’m looking forward to joining the Cision team and making it happen over the coming months and years.”