Krupp Kommunications, the award-winning public relations, marketing and branding agency, has expanded into the Insights space, a brand-new capability for the firm, which is celebrating 25 years of success and growth in the industry. As the media landscape evolves in the age of digitization and AI, the strategic expansion will ensure Krupp remains at the forefront of the industry in their quest to develop tailored, creative communications plans that are fueled by creative intuition and optimized with analytics and insights. As the rare agency that marries high-tech to high-touch, Krupp’s focus on client needs as they pertain to both current and future market circumstances represent their commitment to a full understanding of the media climate and a need to stay ahead of advancements.
From strategic planning to measurement, Krupp plans to integrate its research and analytics capabilities into every aspect of the campaign process, in addition to offering new services such as custom research and reporting. Forty-six percent of public relations professionals say one of their biggest challenges is measuring business impact according to the MuckRack State of PR 2021 (https://info.muckrack.com/state-of-pr-2021), and these new capabilities will enhance Krupp’s ability to track KPI metrics across earned, owned and paid media.
To overcome these industry-wide challenges and grow this area of the business, Krupp hired Jan Major in the new role of Director, Insights & Analytics. During her career, Jan has helped build insights practices and develop data-driven strategies for B2B and B2C clients, using data to optimize brand strategy and measurement. Jan’s skills give Krupp even greater capacity to administer qualitative, quantitative, secondary, trends and competitive research; social listening; and measurement.
“Krupp has always been focused on delivering top-tier media results that have helped build the businesses and brands of our clients. What brands need—and what successful, creative agencies need to provide—are real insights and data that can feed campaigns and connect results to a client’s bottom line,” says Krupp CEO, Heidi Krupp. “Our understanding of the marketplace feeds our firm’s creative approaches that have helped us stand out in the industry and continue to grow over the past 25 years. Establishing these new cutting-edge capabilities and practices allows us to develop more informed communications strategies and create campaigns that link intuition with insights, enabling us to further tailor and optimize the impact of our work.”
Over the past 18 months, Krupp’s lean and tech-forward approach helped the agency flourish despite an industry-wide downturn, resulting in a double digit increase in new business, and a need to expand the team. In addition to Jan, recent hires include Tony Forde, Account Supervisor; Victoria Shockley, Senior Account Executive; and Megan Foell, Account Executive. On the heels of a banner year, Krupp continues to expand and is currently seeking additions to the team at all levels.