Kaplow Communications, known for its strategic brand marketing and superior media relationships, announced that it was named a Top Place to Work by PR News. Recognized for the agency’s overall culture, as well as expanding divisions and creating new roles based on employees’ interests, Kaplow was also honored for its dedication to team member development.
“I’m so proud of the entire Kaplow team for their contributions to our culture, our work and our results,” said Liz Kaplow, Founder and CEO of the eponymous public relations agency. “From the beginning, it has been our goal to attract top talent and create a working environment that prioritizes work-life balance and value.”
Kaplow’s culture is collaborative, communicative, down-to-earth, and fun. Defined by the four pillars of T.R.E.E. – Trust, Respect, Energy and Enthusiasm, Kaplow is guided by a transparent and empathetic approach to internal and external communications. This enables a collaborative culture where everyone has a direct line of communication to senior management, including Liz Kaplow herself, the company’s president, CFO and Senior Vice Presidents.
Dedicated to providing growth-opportunities for its team, the New York City-based agency, houses Beauty, Lifestyle and Health & Wellness categories, as well as Influencer Management. With a history of promoting division leads from within, Kaplow regularly provides employees with the career mobility they crave, which contributes to the agency’s higher than average retention rates. In fact, Kaplow boasts a stunning retention rate of staff that has stayed with the company for five or more years.
In addition, the agency offers numerous committees – such as New Earned Media, Marketing and Social Media – which provide team members at all levels the opportunity to grow their skills outside of their day-to-day client workload. These committees provide deeper exposure to senior leaders and often open the door to new work assignments.
Encouraging volunteerism, Kaplow sponsors efforts during official work hours and its commitment to Corporate Social Responsibility is communicated regularly and enshrined in the employee handbook. Kaplow also has a strategic partnership with Givz, a company that enables frictionless donation to every registered charity in America. As part of the agency’s 2019 holiday gift, as well as in response to the Coronavirus crisis, Kaplow added funds to all employees’ Givz accounts, allowing them to directly donate to the charity of their choice.
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