Prodege, a cutting-edge consumer marketing and insights platform powered by leading loyalty programs that fuel client success and AirAsia rewards, the loyalty program of AirAsia Group of Companies, announced today an innovative travel program partnership that transforms the landscape of airline rewards.
As a result, AirAsia members will be able to earn AirAsia points through engaging activities, including playing mobile games, participating in surveys, and accessing exclusive offers from Prodege advertisers. AirAsia members can go to Play for Points and start earning.
Members can now immerse themselves in a world of enjoyment and rewards when they:
- Play & Earn and access a handpicked collection of addictive and exhilarating mobile games available on both AppStore and Google Play.
- Answer & Earn to shape future products and services by sharing their opinions through engaging surveys, powered by Prodege.
Who benefits?
- Frequent Flyers: Earn miles or points by playing mobile games, taking surveys, or accessing special offers from partnering advertisers.
- Airline/Travel Loyalty Programs: Engage meaningfully with loyal members to get the most out of each interaction encouraging higher engagement and retention.
- Prodege Customers: Tap into a new audience of world travelers that will see your advertisements and provide valuable insights.
“Our partnership with Prodege marks another exciting chapter in our dedication to providing a wide array of exceptional services and offerings for AirAsia members worldwide,” said Nicole Tan, Head of AirAsia rewards. “This collaboration is set to further enhance our user engagement by introducing fun and interactive ways for earning AirAsia points. By integrating everyday activities with travel rewards, we’re enriching our loyalty program, delivering an immersive journey that offers even greater opportunities for our members to earn and enjoy their rewards.”
“Our partnership with AirAsia rewards is a tremendous opportunity for Prodege to continue to expand our engagement with a vast audience of loyal travelers,” said Joe DeTuno, Chief Content Officer at Prodege. “We’re excited to offer travelers a diverse range of activities to earn miles or points while interacting with top brands. This partnership enhances our commitment to developing innovative solutions that enhance customer loyalty and bring advertisers closer to their target audiences.”
Today’s news builds upon Prodege’s growing penetration of the global mobile game market after reporting nearly 30% client growth and mobile game unique purchasing users 250% above industry average. The company tripled monthly active users (MAUs) of rewards platforms, forecasted a 10-fold increase in user acquisition spend by year-end and continues to expand its sales team with strategic hires in APAC and EU.
Prodege’s engaged consumers worldwide on its reward platforms including Swagbucks, MyPoints, UPromise, CouponCause, Tada and Ysense have already received more than $2.35 billion in rewards for their everyday activities online and offline.
For more such updates, follow us on Google News Martech News