Prologue, a boutique communication and reputation strategy firm with headquarters in D.C., announced that Erica Goldman will join as head of analysis and insights. Goldman will expand the research-driven approach that underpins Prologue’s core services in narrative, positioning, issues management and thought leadership campaign development.
Goldman spent over a decade at Purple Strategies, a leading reputation management firm, most recently as managing director of research. In this role she oversaw the implementation of insight-gathering efforts leveraging traditional and digital tools to inform and direct communication strategies and campaigns. These efforts supported leading organizations and sectors including energy, healthcare, consumer products, entertainment and financial services.
“Prologue’s approach to strategy centers on presenting clear, well-framed choices for public engagement through targeted communications. Focused research and carefully crafted insights are essential to achieving the right market and policy outcomes. We are excited about the experience and capabilities Erica brings to our firm and the enhanced value it will generate for our clients,” said Clare Thomas Maher, founder and managing partner.
Added Goldman, “Prologue has a top-tier client portfolio and is well-regarded for its thoughtful, distinct approach to early-stage reputation strategy, particularly on complex issues. I’m looking forward to playing a key role in expanding the firm’s value proposition and growing a leading insights practice.”
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