PR

Publishing Company Aging Media Announces Aspect Awards Winners

More than 40 entries considered in first annual marketing awards program
public relations

Aging Media Network’s (AMN) 2021 Aspect Awards showcases the top marketing and advertising campaigns from a broad spectrum of care providers and vendors across the country. AMN received more than 40 submissions in the categories of Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing (SNF).

We are excited to announce this year’s winners.

The program was judged by 10 individuals from across the care continuum, with expertise in sales, marketing and public relations. Entries were evaluated based on creativity, style and impact, quality, and goals and results. Each industry/category received first, second and third place decisions, classified by entries submitted among either vendors or providers.

“Marketing and advertising have played critical roles in the aging industry during the pandemic. Messages of hope, unity, innovation and recovery shaped the outlook on the future, and the campaign submissions we received are a testament to the power of creativity and collaboration,” said George Yedinak, Executive Vice President of Aging Media Network.

Participation from national, regional and local companies, as well as an array of creative agencies, makes the Aspect Awards a powerful benchmark for longevity marketing and creative strategy in 2021.

Introducing the 2021 Winners, sorted by industry and category:

Home Health & Home Care

COVID-19 Messaging & Communication:
Provider
Winner: 24 Hour Home Care
Second: Home Instead, Inc.
Third: SYNERGY HomeCare

Vendor
Winner: WellSky

Multimedia Campaign:
Provider
Winner: BAYADA Home Health Care

Vendor
Winner: Community Health Accreditation Partner (CHAP)

New Brand Launch:
Provider
Winner: Help at Home

Rebranding (Before & After):
Provider
Winner: HomeWell Care Services
Second: All Ways Caring HomeCare
Third: Advanced Home Health

Social Media Campaign:
Vendor
Winner: Axxess

Video or TV Campaign:
Provider
Winner: Providence

Vendor
Winner: Axxess

Hospice & Palliative Care

COVID-19 Messaging & Communication:
Provider
Winner: Agrace
Second: VITAS Healthcare

Multimedia Campaign:
Provider
Winner: AuthoraCare Collective
Second: Carolina Caring
Third: VITAS Healthcare Corporation

Vendor
Winner: Maxwell Healthcare Associates

New Brand Launch:
Vendor
Winner: Alivia Care, Inc

Rebranding (Before and After):
Provider
Winner: Lower Cape Fear LifeCare
Second: Agape Care

Video or TV Campaign:
Vendor
Winner: Axxess

Senior Housing & Senior Living

COVID-19 Messaging & Communication:
Provider
Winner: Aegis Living
Second: Grace Management, Inc.
Third: Knollwood Life Plan Community

Vendor
Winner: The JPR Group / Juniper Communities

Multimedia Campaign:
Provider
Winner: The Gatesworth
Second: Brandywine Living
Third: Friendship Village

Vendor
Winner: Morrison Living
Second: The JPR Group / Juniper Communities

New Brand Launch:
Vendor
Winner: LCS

Print, Direct Mail & Billboard Campaign:
Vendor
Winner: GlynnDevins with Timber Ridge at Talus

Rebranding (Before and After):
Provider
Winner: Covenant Living Communities and Services

Social Media Campaign:
Provider
Winner: English Meadows Senior Living

Video or TV Campaign:
Provider
Winner: Belmont Village Senior Living

Skilled Nursing, Nursing Homes, and Therapy (SNF)

COVID-19 Messaging & Communication:
Provider
Winner: Epic Healthcare Management LLC

Multimedia Campaign:
Provider
Winner: Villa Healthcare

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