PubWise, a digital advertising technology firm, has been officially granted membership to the Interactive Advertising Bureau (IAB) in the United States joining over 650 technology and media brands.
IAB’s mission is to empower the media and marketing industries to thrive in the digital economy. In affiliation with the IAB Tech Lab, IAB sets standards and guidelines for the digital advertising industry. IAB also fields critical research on interactive advertising and educates industry professionals on best practices. Each year, IAB approves memberships for innovative corporate entities that participate in the digital ecosystem, derive their revenue from advertising sale, delivery or optimization of digital and look to ensure the ad tech industries continued growth through standardization.
As a leader in the ad tech industry and developer of technology for programmatic advertising, PubWise recognized the fruitfulness of a membership with IAB. IAB and IAB Tech Lab set standards for the ad units and sizes that appear throughout the digital landscape. This guidance ensures that the selling and buying of ad inventory by advertisers and publishers is as easy as possible because of industry standardization. With the ease of selling and buying ad inventory, PubWise can help more clients increase their ad revenue through their own patent pending Smart Path Optimization Technology® (SPOT), an AI, machine learning-driven technology for header bidding.
“PubWise innovates quickly and it is paramount that our approach works within frameworks that can be leveraged to improve programmatic transaction value. PubWise delivers advanced programmatic supply chain optimization and IAB is at the forefront of industry standardization initiatives which help ensure the value of our technology can be realized across the industry” says Stephen Johnston Jr., Founder/CTO.
PubWise was granted IAB membership in the United States. PubWise has a global span of clients utilizing their Analytics platform for header bidding to gain insights into ad campaigns for all geos including in North America, EU, and the UK. The ability to provide analytics across advertising sources, including those with CMP data, is a powerful capability that garners growth among their international clients. PubWise’s IAB membership allows them to further contribute to the global digital advertising policy framework.
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