Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over from Stuart Dawson, who will be moving onto Non-Executive Director roles for several companies.
With 20 years’ experience in digital marketing technology, Ash will use his passion for data driven marketing to build on the business’ strong heritage of marketing solution development. His appointment will play a pivotal role in the development of Pure360’s core platform as well as helping clients reach new levels of marketing performance.
Ash joins Pure360 having held a number of senior leadership roles, most recently as Global VP of services at conversion platform Yieldify. Prior to this, he was UK General Manager and SVP Digital Marketing Services at Mapp Digital (formerly Teradata Marketing Applications) and as Managing Director of Teradata Interactive (formerly eCircle Media). Ash started his career at DoubleClick during the early days of digital advertising and has also led the growth of a number of digital marketing business units, as Commercial Director at TMN Media & Affiliate Future and Head of Digital at media agency Tri Direct.
Mark Ash, CEO, Pure360 commented, “I am incredibly excited to be leading Pure360 at such an important time in the company’s history. I share, alongside the fantastic Pure360 team, a commitment to help clients succeed in the rapidly evolving digital marketing landscape. My goal is to put our customers in the position to be the best they can be, by harnessing our innovative technology solutions and services, enabling them to exceed their marketing goals.”
David Kelly, Chairman, Pure360 added, “There couldn’t be a better time for Pure360 to hire someone like Mark and I’m excited we were able to attract such impressive talent. Mark has a vast experience in the digital marketing space and this will be invaluable as we deepen the relationships with our existing customers and further develop the platform and services offering. Helping clients achieve marketing results has been central to the DNA of Pure360 and Mark has a proven track record in achieving this throughout his career.”
Combining best of breed technology with strategic services and step by step guidance on how to better deliver email and web personalisation, Pure360 recently audited the performance it was delivering for its clients. Customers achieve an average of 1000% return on investment (ROI) and experience a 22% average uplift in revenue having used Pure360’s behavioural marketing and personalisation tools. Half of Pure360’s eCommerce clients achieve ROI after just 33 days. Pure360 is the only UK marketing automation business to hold the Customer Service Excellence Award.
Pure360 is a marketing technology company providing email and personalisation solutions for eCommerce. Put simply we help eCommerce and marketing professionals achieve better results.
Providing UK marketers with an unrivalled combination of a powerful, data-driven Marketing Personalisation Suite (Pure360 Marketing Suite), services and an industry-leading Maturity Model we are focused on accelerating customer results across email, mobile, web and social.
We deliver best in class results for over 1,400 customers across the eCommerce, Retail and Travel sectors. Pure360 customers include Tetley, innocent, Park Holidays, Ultimo, Blue Bay, Patisserie Valerie and Wagamama.
Our Maturity Model delivered through our best practice framework and account managers, together with our strategic services, is proven to take brands through a marketing maturity journey; helping them to improve customer lifetime value, enhance their customer experiences and drive deeper brand engagement.