Display & Programmatic Advertising

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple aims to grow its business by leveraging Rakuten Marketing's unique blend of technology and human expertise
programmatic display marketing

Rakuten Marketing today announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing’s unique offering will allow the team at Purple to focus on the company’s rapid growth opportunity, while experts at Rakuten Marketing help develop Purple’s affiliate marketing program to best meet its business goals martech news.

James Brohamer, Purple’s Director of Omnichannel Marketing said that “In our search for the right affiliate network, we sought a partner who could work with the resources we have available now and scale with us as we continue to grow. We knew we needed more from a partner than just a transactional platform. We needed a partner who could deliver at both the top of the funnel and the bottom of the funnel, and who could further our one-on-one connections with publishers and affiliates through events and other opportunities to bring us face-to-face with their network. The clear choice for our business was Rakuten Marketing.”

During this time of growth for Purple, Rakuten Marketing’s strong relationships with publishers will allow the company to more easily and proactively access new, growing affiliates that it hasn’t worked with before. To ensure publishers are always up-to-date on industry trends and technology, Rakuten Marketing’s publisher development team offers dedicated account management and analytics to the source, surface and connect brands and publishers.  Additionally, the network maintains a constant feedback loop through its publisher advisory boards and other in-person networking opportunities.

With over two decades of industry experience, Rakuten Marketing will help Purple achieve its affiliate marketing goals, including building first touch and last touch commission structures depending on the publisher’s position in the shopper’s journey. Through the partnership, Purple will leverage Rakuten Marketing’s industry-leading affiliate marketing network, which has been voted the #1 affiliate network for eight consecutive years by mThink and recognized as the Best Affiliate Network, among other recognitions, by the International Performance Marketing Awards.

Purple is an innovative brand that is willing to test and learn by activating data to power its affiliate campaigns and optimizing based on insights and learnings.  By tapping into Rakuten Marketing’s AI and machine learning technology, Purple can capitalize on this culture of innovation to better personalize experiences and improve the efficiency and performance of its campaigns.

Julie Van Ullen, Managing Director of Rakuten Marketing for the U.S. stated that Purple has grown into a market-leading position by using smart, targeted and unique marketing strategies. Rakuten Marketing is thrilled to help them continue on this growth path by aligning affiliate campaigns that map to their business objectives, helping them to scale, reach new audiences and build stronger brand affinity.

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