Mobile Advertising

Q2 2023 SSP Global Market Share Rankings: Pixalate

InMobi, Magnite, Digital Turbine, Google AdExchange among the top ad platforms in Pixalate's Mobile SSP market share rankings

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Supply-Side Platform (SSP) Global Market Share Rankings for mobile apps. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Google Play Store and Apple App Store in June 2023.

Pixalate rankings include each seller’s estimated market share across the world, including breakdowns by region (North America, EMEA, APAC, LATAM) for Mobile platforms. Programmatic advertising buyers may benefit from working with sellers with high market share who can deliver efficiency and increase the likelihood of finding their target audience.

Top Mobile SSPs by Market Share: Q2 2023

Here are the leading SSPs for Mobile across Google Play Store and Apple App Store apps based on estimated market share in June 2023, according to Pixalate:

Google Play Store, North America

The top three include:

  1. Verve Group – 11%
  2. InMobi – 9%
  3. Magnite – 8%

Download the Q2 2023 Google Play top SSPs market share report here.

Apple App StoreNorth America

In the North American market, the top had a few shuffles with Adtelligent and Speroll breaking into the top 10. The top three include:

  1. Verve Group – 17%
  2. Google AdExchange – 16%
  3. InMobi – 9%

Download the Q2 2023 Apple App Store top SSPs market share report here.

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