RainCastle Communications, an award-winning branding and digital marketing communications firm, announced the launch of a new brand identity and website for Fziomed, Inc., ushering in a new era of innovation and growth as the surgical products company approaches its 30th anniversary.
Fziomed develops and manufactures patented, Adhesion Barrier Gel products designed to help clinicians improve surgical outcomes by providing a temporary protective physical barrier during the healing process. While the company’s products are well known in international markets, they wanted to elevate and refresh the corporate brand as it anticipates regulatory approval in the United States. Fziomed turned to RainCastle Communications for a solution to support their business strategy.
Leveraging RainCastle’s deep expertise in marketing communications for life sciences and medical products companies, they developed a comprehensive rebranding solution, comprising:
New corporate logo featuring a stylized “f” symbol that reinforces the company name while subtly promoting the unique mechanism of action of its dual-polymer gel technology that sets its products apart from others.
New product logos and packaging designed to echo the corporate logo, with color-specific branding for each product and its clinical specialty.
Brand positioning and messaging defining differentiating messages and value proposition for the corporate brand, as well as specific messages for each Fziomed product and surgical specialty.
Trade show booth graphics and collateral reflecting the new visual branding and messaging, with attention-getting graphics that echo the new website’s home page.
Corporate website designed to provide an improved user experience with intuitive navigation, updated company and product information, and a fresh, appealing visual appearance. View the new site at fziomed.com.
“RainCastle understood from the start what was needed to refresh and elevate our corporate and product brands, creating and executing a campaign that truly reflects the Fziomed mission and its value to surgeons,” said Paul Mraz, Fziomed CEO. “The incredible team at RainCastle was a true partner throughout the process, focusing intently on our goals, allowing us to evaluate multiple viable directions, and guiding us at every step to a successful achievement of those objectives. We could not be happier with the outcome.”
“Our collaboration with Fziomed is a perfect example of RainCastle’s approach to integrated communications that create a distinctive visual brand identity and consistent brand messaging that uniquely aligns with our client’s business strategy,” said Donato Dandreo, President and CEO of RainCastle Communications. “We are so pleased to help position Fziomed for the next phase of its growth as the established innovator that it is.”
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