Real Juice Media (RJM) announces the evolution of its suite of AI-driven ad solutions, providing advertisers and media companies with new ways to reach audiences through cultural insights.
RJM Personas are digital communities rooted in shared interests, influence, and identity, enabling advertisers to connect with high-value groups while helping media owners optimize inventory and improve campaign performance.
Personas are developed through RJM Cultural Intelligence™, designed to capture the mindsets, lifestyles, and the passions that shape our world.
Through influence mapping, survey validation, and AI-driven modeling, this system identifies emerging patterns in real time, giving advertisers deeper visibility into how consumer behaviors shift and evolve.
“Data has often been focused on transactions, but the real opportunity is understanding how we shape each other’s decisions,” said Jesse Judelman, Founder & CEO of Real Juice Media. “In today’s connected world, we can finally harness that reality. We are all influencers, whether we realize it or not. Our offering recognizes that, anticipates it, and enables brands to act on it.”
As audience segmentation continues to evolve, RJM Personas provide a flexible approach for brands and media owners, allowing advertisers to engage consumers in a relatable way.
Unlike conventional data that looks backward at past behaviors, RJM Personas are built for what’s next, helping brands anticipate shifts in cultural influence rather than reacting to them.
“LoopMe’s AMP platform continues to evolve the way brands and publishers understand audiences at scale,” said Rob Cukierman, Chief Product Officer at LoopMe. “RJM’s focus on mindsets represents an added dimension in media strategy, providing brands with new ways to align with how consumers think and engage.”
This expansion is part of RJM’s ongoing commitment to reimagining media, building solutions that connect with how consumers feel, interact, and evolve within a dynamic media landscape.
RJM Personas are available for activation programmatically, through direct sales, and ad platforms. Adoption is scaling as brands, publishers, and DSPs integrate RJM Personas into their strategies.
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