Reshift Media, the leading digital marketing agency for franchise brands, proudly celebrates the first-ever World Franchise Day, to be observed on June 11. The agency played a central role in developing the marketing strategy and on-the-ground tactics for this global awareness event, working in close collaboration with the World Franchise Council and the Canadian Franchise Association.
“World Franchise Day gives us the chance to shine a light on the tremendous value franchising brings to our local communities and the world,” said Steve Buors, co-founder and CEO of Reshift Media. “We’re honored to be part of this historic moment and thrilled to continue contributing to franchising’s bright future.”
Spearheaded by the World Franchise Council, World Franchise Day is a global initiative designed to celebrate the global success of the franchise model—and to highlight its widespread impact. The goal behind World Franchise Day is to raise awareness regarding franchising’s positive economic impact, its proliferation of jobs and ownership opportunities and the range of services offered to local communities.
As a long-time advocate and marketing leader within the franchise industry, Reshift Media played a key role in providing behind-the-scenes leadership for this initiative.
“Having worked with hundreds of franchise companies around the world, we are continually impressed by the enterprising spirit and incredible innovation we see from franchisors and franchisees,” Buors said. “This is an industry that does a lot of good and is often underacknowledged—which is why World Franchise Day is such an important initiative.”
As part of the leadership team behind World Franchise Day, Reshift Media helped develop the marketing strategy and execution plan to introduce this initiative to a global audience.
Reshift Media is known as a premier marketing partner within the franchising space, helping franchise systems grow through tailored digital outreach and proprietary software solutions. In addition to winning industry awards, the agency has placed on Entrepreneur’s Top Franchise Suppliers list three times, earning the top spot in 2024.
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