Brands today know more about their customers than ever before, thanks to a massive, technology-driven influx of data.
This technology also has forced consumers, in many ways, to give up control over the information they share.
The way brands are collecting, using, and sharing data is changing by the day. These changes are most likely triggered by evolving privacy regulations.
At the same time consumers are becoming more savvy and educated around sharing their personal data. The trust associated with data privacy has gained so much clout that it’s now a competitive differentiator for companies.
In the 2019 Tealium Consumer Data Privacy Report, we surveyed 1,000 consumers about their relationships with brands and personal data privacy.
Download the report to get the latest insights about what consumers really think of how brands are managing their data.