Tealium Newsletter featuring Gartner Research: Building a Foundation for a Data-Driven Customer Experience Future

The March 2020 Tealium Newsletter featuring Gartner Note, “Use Customer Data Management Technologies to Deliver Better Customer Experiences” explores why now is the time to rein in the Wild West of customer data, focusing on the dual trends of privacy regulations and the demand for personalization. With so many technologies focused on the customer experience, we focus on how to align customer data technologies with the strategies guiding CX efforts.

The paper establishes four critical principles to guide the alignment of CX and customer data technology:

Focus on Data Integrity
Think Cross-Departmentally
Value Vendor Neutrality
Demand True Real-Time Capabilities

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