Retailers know the challenge: Shoppers expect seamless and personalized shopping experiences across every channel whenever they want, jumping from website to in-store to app to IoT devices on their terms. However, fragmented data, disconnected systems and generic engagement funnels keep retailers from fully realizing a unified, consistently personalized retail experience that delights customers no matter where they are. At Shoptalk 2025, Resulticks, a global provider of audience engagement solutions, today launched SHOP, an AI-powered retail solution that turns real-time shopper insights into frictionless, personalized experiences that drive continuous top-line growth.
Built on Resulticks’ proprietary AI agent Genie, SHOP connects online and offline consumer touchpoints with real-time data to create seamless “phygital” experiences that convert engagement to revenue. Enabling seamless integrations with legacy solutions and modern IoT channels, SHOP empowers retailers to target the right shoppers with personalized touchpoints, optimize in-store operations and add maximum value to customer interactions.
“Too many brands are still stuck in the idea phase, talking about connected retail without acting on it,” said Redickaa Subrammanian, CEO and co-founder of Resulticks. “SHOP was built for the mavericks — the leaders ready to break siloes, enrich their data and finally deliver the experiences customers have been promised for years. It’s not just about selling more; it’s about creating meaningful, lasting relationships that build loyalty, trust and transformation in retail.”
Why Verticalization Matters in Retail
SHOP adapts to the systems, journeys, and metrics that matter most within each vertical—ensuring data flows and retail experiences aren’t lost in translation.
How SHOP Creates Connected Phygital Experiences
- Real-time Customer Attribution & Engagement – SHOP delivers AI-powered insights that illuminate the customer journey from discovery to purchase and beyond, helping brands recognize what touchpoints drive the highest ROI.
- Seamless Industry Integrations – Whether a shopper browses online and buys in-store or interacts via mobile apps and smart devices, SHOP integrates and standardizes data across e-commerce, POS, loyalty, and other retail-specific tools for a unified view.
- SKU-Level Targeting & Personalization – Leveraging AI-powered automation, SHOP dynamically personalizes messaging, offers, and content based on behavior, preferences and purchase history—ensuring that every interaction feels relevant and timely.
- Retail-Specific Analytics & Franchise Optimization – Brands and franchisees can gain deeper visibility into shopper behaviors, tracking foot traffic attribution, basket size, in-store conversion rates and SKU-level performance—all through a seamless, intuitive analytics suite.
- Versium Integration for Smarter Data Enrichment – SHOP enhances audience intelligence with access to Versium’s 20 billion+ audience data points, empowering retailers to refine segmentation, improve acquisition strategies, and build more meaningful connections.
SHOP is designed for leaders ready to move past siloed systems, avoid generic campaigns and embrace a future-proof platform purpose-built for their vertical — from in-store beacons to SKU-level insights. SHOP ensures data is refreshed in real time so every message hits the mark with relevance, context and consent. Resulticks customers have reported a 35% increase in conversion rates and up to 40% faster campaign execution, reinforcing its ability to simplify operations, enhance engagement and drive results with ease.
Experience SHOP at Shoptalk 2025
Restulticks is trusted by more than 300 global brands, including Estée Lauder, Tata Group and RPSG Group, and brands attending Shoptalk 2025 can get an exclusive demo of SHOP and see firsthand how AI-driven engagement is transforming the future of retail. Visit Resulticks at Booth #1970 to explore how SHOP can help drive real-time, connected experiences tailored to every shopper.
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