Retail, Proximity & IoT Marketing

Retail Agency Zimmerman Tapped As Amerant Bank’s Agency Of Record

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Zimmerman Advertising has been engaged by Amerant Bank, N.A., as its marketing partner of record to support a wide range of services, including strategy, creative, analytics, media, email marketing and production. Working closely with Amerant’s new Chief Marketing Officer, Christine Esteve, and her team, Zimmerman will help drive increased brand awareness and business development.

Amerant Bank, which operates banking centers in both South Florida and the Houston, TX, area, has been a valuable community resource for over 40 years. With a strong focus on fintech partnerships and environmental, social and governance (ESG) strategies, Amerant continues its mission to provide superior customer service and increase shareholder value.

“We’re excited to have Zimmerman as our new partner to elevate the Amerant brand and drive even greater business growth,” said Jerry Plush, Vice Chairman and CEO of Amerant. “We look forward to working together with the highly regarded team there to achieve our goals.”

“Banking should be easy. Which is why Amerant is introducing a new level of frictionless and personalized banking services that will take care of individuals, families and businesses… mobile banking, business loans, mortgages, easy pay, direct deposits, wealth management, retirement, you name it,” added Jordan Zimmerman, Founder and Chairman of Zimmerman.

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