Retail, Proximity & IoT Marketing

Retail Leader Antuit.ai Featured in POI 2021

Trade Promotion Optimization, Price Optimization from antuit.ai also identified in report as critical technologies for consumer goods companies
iot marketing

Promotion Optimization Institute (POI), a consumer goods industry trade association, highlighted the revenue growth management solutions of antuit.ai in its most recent Enterprise Planning Vendor Panorama report. The annual survey establishes antuit.ai, a provider of AI-powered SaaS solutions for the retail and CPG industries, as Best-In-Class in three functional enterprise planning categories.

For the 2021 Enterprise Planning Vendor Panorama, POI researchers evaluated leading vendors to help manufacturers and retailers understand technology and related service options that help them improve promotional outcomes and drive profitable growth. Antuit.ai received a Best-in-Class distinction and the 2021 EPx Badge of Excellence for Revenue Growth Management (RGM), Trade Promotion Optimization and Price Optimization. The POI EPx Vendor Panorama notes how antuit.ai’s systems work together to provide users with actionable analytics for the planning, execution and measurement of campaigns.

“Providing manufacturers and retailers with the insights they need to optimize their pricing and promotional activities is at the core of every decision we make, and industry reports like POI’s Enterprise Planning Vendor Panorama let us know that companies are seeing the positive financial impact of those results. We’re thankful to be recognized for our efforts to keep customer needs front and center,” said Yogesh Kulkarni, Co-CEO of antuit.ai.

The POI Enterprise Planning Vendor Panorama report determined antuit.ai’s solution is a very robust RGM suite that is driven by AI/ML, has a very user friendly user interface for better workflow and offers extensive customization. It also lists antuit.ai’s solid backbone in forecasting, demand planning and sensing as key strengths and the level of depth around forecast as its number one differentiator.

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