Retail Market Size in Thailand to Grow by USD 55.21 Billion

The Retail Market Share in Thailand is expected to increase by USD 55.21 billion from 2020 to 2025 with an accelerated CAGR of 6%, according to the recent market study by Technavio.

Segmentation by Product (In-Scope/Out-of-Scope)

• In-Scope:
  • Grocery:
    The retail market share growth in Thailand by the grocery segment will be significant during the forecast period. The grocery segment is one of the major contributors in terms of sales in the retail market in Thailand. The country’s grocery market is growing at a rapid pace, with various leading domestic and international retailers expanding their product portfolios and retail stores to cater to growing consumer numbers. However, among all retail formats, convenience stores exhibit strong growth given the rising consumer preference for purchasing day-to-day grocery requirements (especially small-quantity purchases) from shops in the vicinity.

• Out-of-Scope:
  • Apparel and footwear
  • BPC
  • Home and garden
  • Others

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Moreover, the report also provides Value Chain Analysis which helps companies gain a competitive advantage in the market. The Value Chain of the Retail Market in Thailand includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Innovation

Highlights-

• Segmentation- The report extensively covers market segmentation by Product (grocery, apparel and footwear, BPC, home and garden, and others) and Distribution channel (offline and online)
• Key Companies- Aeon Co. Ltd., Berli Jucker Public Co. Ltd., Central Group of Company, CP All Public Co. Ltd., Foodland Supermarket Co. Ltd., Home Product Center Public Co. Ltd., Isetan Mitsukoshi Holdings Ltd., Seven & i Holdings Co. Ltd., Tesco Plc, and The Mall Group among others
• Driver- Growing demand for convenience food products to drive the market.
• Challenge– Threat from counterfeit products to hamper the market growth

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Vendor Insights-

The retail market in Thailand is fragmented and the vendors are deploying growth strategies such as bringing in innovative products to meet the changing consumer demands and to increase their customer base to compete in the market.

• Aeon Co. Ltd.- The company operates through its subsidiary, AEON (Thailand) Co.,Ltd., in Thailand and has 30 branches of Maxvalu Supermarket around Bangkok and Greater Bangkok.
• Berli Jucker Public Co. Ltd.- The company operates its retail business in Thailand through Big C Public Company. It includes 125 Supercenter stores, 15 Big C Extra stores, 60 Market stores, 642 MiniBig C stores, 85 franchise stores, 135 Pure drugstores, and various other stores across Thailand.
• Central Group of Company- The company operates retail business and has numerous retail stores across Thailand.

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Learn More about Key Driver & Challenge of the Market-

• Retail Market in Thailand Driver:
  • Growing demand for convenience food products:
    Convenience food products are a type of processed and ready-to-eat food where the food is cooked partially and requires only limited preparation before consumption. With the rising busy daily schedules and an increase in the number of working women, the preference for convenience food products, including processed meat and poultry products, is increasing when compared with home-cooked food that needs to be prepared from scratch. With both men and women going to work, the time spent on household chores is declining due to their hectic work schedules. The increase in the number of working women has also resulted in a rise in financial independence and disposable income. This, in turn, has increased the demand for convenience food products as they are easy to cook and less time-consuming to prepare. Therefore, these factors are expected to increase the demand for convenience meat and poultry products, which are rich in nutrition, thereby fueling the growth of the retail market in Thailand.

• Retail Market in Thailand Challenge:
  • Threat from counterfeit products:
    The retail market in Thailand is witnessing a significant threat from counterfeits amid the wide availability of numerous spurious products ranging from FMCG to electronic goods. With sales of these counterfeit products growing, customers may find it difficult to differentiate them from genuine products. The counterfeit market is driving the influx of fake products, especially through online/e-commerce platforms. The availability of counterfeit products is adversely affecting sales of major retailers and hampering the goodwill and image of genuine manufacturers. For gaining a competitive edge in the market, duplicate brands price their products at lower rates, but the products lack quality and durability. Low production costs encourage the production of counterfeit goods, including most retail products. Consumers are often misled by fake packaging and product names similar to that of established brands, especially in the rural areas of the country. Hence, the wide availability of counterfeit products will likely hamper the growth of the market under review.

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Table of Contents

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Grocery – Market size and forecast 2020-2025
• Apparel and footwear – Market size and forecast 2020-2025
• BPC – Market size and forecast 2020-2025
• Home and garden – Market size and forecast 2020-2025
• Others – Market size and forecast 2020-2025
• Market opportunity by Product

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel
• Offline – Market size and forecast 2020-2025
• Online – Market size and forecast 2020-2025
• Market opportunity by Distribution channel

Customer Landscape

• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Competitive scenario
• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Aeon Co. Ltd.
• Berli Jucker Public Co. Ltd.
• Central Group of Company
• CP All Public Co. Ltd.
• Foodland Supermarket Co. Ltd.
• Home Product Center Public Co. Ltd.
• Isetan Mitsukoshi Holdings Ltd.
• Seven & i Holdings Co. Ltd.
• Tesco Plc
• The Mall Group

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