Data Analytics Welcomes Tyler Paschke as VP of Data and Analytics

Retention, the industry-leading Shopify eCommerce solution for increasing cart-abandonment revenue, is proud to welcome Tyler Paschke as VP of Data and Analytics.

Tyler comes to from Inboxlab, where he was was VP of Analytics & Growth, combining data science with email marketing strategies to unlock explosive growth without impacting deliverability. Tyler is one of the industry’s foremost experts on deliverability, with 8+ years of experience in email marketing.

Tyler brings his wealth of experience to help’s DTC eCommerce clients ensure their email marketing campaigns to abandoned-cart and browse-abandonment prospects are as effective as possible, without facing deliverability issues.

“Email deliverability is absolutely critical to eCommerce brands, especially in today’s extremely tough environment,” said Tyler. “Recession worries, consumer uncertainty, and supply-chain disruptions are just a few of the challenges business owners face every day.’s customer list is filled with top eCommerce brands, and I’m excited to bring my passion for data to help them succeed.”

Adam Robinson, CEO and co-founder, added: “Our mission is to help these mom-and-pop shops, the heart and soul of our economy, connect with as many interested customers as possible. Deliverability is the last thing that struggling eCommerce founders want to worry about. With Tyler on our team, our clients can focus on what really matters: getting great products to happy customers.” welcomes Tyler as part of a major ongoing business transformation. Within the past six months, has increased employee count by 7X, grown revenue 2X, switched from 100% monthly deals to 100% annual and recurring deals, increased paid customers by 30%, accelerated deal velocity by 40%, and continues to stay immensely profitable throughout this hyper-growth cycle.

“Our customers are constantly battling email marketing hurdles that stand in the way of connecting with their most interested customers,” said Diana Ross, CRO and co-founder. “They need all the support we can give them, and with Tyler as our deliverability champion, we’re giving them the best. Welcome to the team!”

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