Video Marketing

Rob Rakowitz Joins Vidmob as Head of Marketing

Rob Rakowitz Joins Vidmob as Head of Marketing to Shape Creative Data Strategy
Vidmob

Vidmob, The Creative Data Company, announced an addition to its leadership team to drive marketing, go-to-market-strategy, and enhance its market position, with Rob Rakowitz joining as Head of Marketing. Rakowitz brings decades of expertise in marketing and media leadership to the new global role at Vidmob.

In his new role, Rakowitz will spearhead Vidmob’s marketing efforts, aligning the company’s brand strategy with its vision for AI-driven creative and media performance. With an impressive background that includes leadership roles at WFA, Mars, WPP’s Mindshare, and OMD, Rakowitz has consistently delivered transformational results by integrating creative and data-driven insights.

As a recognized advocate for improving media and marketing effectiveness, Rakowitz’s leadership will be pivotal in elevating Vidmob’s reputation as the industry leader in creative data.

“As the pioneer of creative data, Vidmob is at the forefront of a rapidly evolving market,” said Rob Rakowitz, newly appointed Head of Marketing and Industry Strategy, Vidmob. “I’m thrilled to join this dynamic team and contribute to reshaping how brands and agencies use AI to unlock new levels of marketing, and media impact through creative data.”

“Rob’s proven ability to use data to bridge the gap between marketing, creative, and media teams makes him an ideal fit for Vidmob,” said CEO and Founder Alex Collmer. “His experience in operationalizing and championing innovation will help us further solidify our leadership in creative data. We’re excited to see the impact he’ll bring to both our team and our clients.”

About Vidmob
Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind.

A portion of every dollar Vidmob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) Vidmob Gives. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday’s Most Innovative Technology Award, IMA’s Platform of the Year, and Ad Age’s Best places to Work.

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