Martech Rock Content announced today its acquisition of North American-based Scribble Technologies, Inc. (ScribbleLive). As part of the transaction, Rock Content adds the brands ion interactive and Visual.ly to its existing portfolio of content marketing offerings. The expanded global business now serves over 2,000 customers across Brazil, Mexico, United States, Canada, Australia, and Europe and employs over 500 people in six offices Martech News.
Rock Content, founded in 2013, helps brands, marketers, and agencies to grow their online visibility and succeed at content marketing. The company has a global talent network, composed of more than 80,000 creative professionals and has certified over 200,000 professionals in content marketing through its Rock University training programs. In addition to being profitable and having a proven track record of capital-efficient, organic revenue growth, Rock Content is one of the largest online marketing websites globally with nearly four million website visits each month.
“At Rock, we always aspired to be a global company and knew that scaling operations internationally could create complexity,” explains Diego Gomes, CEO and founder of Rock Content. “It was clear that we needed to find a strategic partner, one that shares our values and extends our technology offerings, to join forces and become a global leader in content marketing. ScribbleLive was a natural fit, allowing us to expand globally and evolve our visual, video, and interactive content solutions.”
Mary Ward, the Chief Marketing Officer from ScribbleLive adds, “Our team could not be more thrilled to join the Rock family given our culture, vision, and values are an ideal fit. From a technology perspective, our combined offerings provide all customers with a more centralized, multi-language solution that also lay the foundation for Rock to continue its rapid growth toward becoming a category leader.”
To fulfill its vision to be the global market category leader, Rock intends to invest heavily in technology and innovation to fuel greater customer success. As the company also places significant value on its culture and employees, it expects to hire over 100 new employees in 2020. Effective immediately, ScribbleLive’s Toronto, Canada and US office locations will operate under the Rock brand as Rock Content North America.
For more information on Rock Content, visit RockContent.com. ScribbleLive customers are encouraged to read the FAQ posted on the ScribbleLive Support site or reach out to their Customer Success Manager for more information.