Performance Marketing

ROR Partners Unveils ActivImpact, Backed by Gemspring Capital


Gemspring Capital, a middle market private equity firm, today announced that its portfolio company ROR Partners LLC (“ROR”), a data-driven, AI-integrated, performance marketing company, completed the formation of ActivImpact, LLC (“ActivImpact”), creating a differentiated provider of performance marketing solutions for mid-sized brands.

Dedicated to leveling the marketing playing field, ActivImpact enables mid-sized businesses to compete with the most sophisticated marketing organizations by offering an integrated, one-stop solution. The company empowers agencies and brands with AI-powered tools to turn proprietary data into versatile audiences, optimized media plans, and transparent measurement, transforming their marketing capabilities.

“ActivImpact has brought together a group of industry veterans to build a truly innovative platform, purpose-built to support the efforts of marketers at mid-sized brands across a variety of industries. This move provides a vehicle for bringing leading marketing solutions and capabilities to new types of clients, including agencies, and we look forward to working closely with Kerry and the entire ActivImpact team to drive their clients’ marketing efforts and businesses forward,” said Zubin Malkani, Managing Director at Gemspring Capital.

“ActivImpact was designed from the ground up to give mid-sized agencies and brands who manage media in-house the same kind of data, audience modeling, trade area development, optimization, and media execution capabilities that historically have only been available to much larger organizations,” said Kerry Morris, President of ActivImpact. “The launch of ActivImpact creates a new industry-leading company with a sharpened client focus, and we are confident that we will unlock significant value for marketers and the brands they support.”

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