RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the appointment of Jim Price as the new Head of Travel. In this role, Price will introduce RTB House’s deep learning-powered digital advertising solutions to travel marketers across the U.S. and North America, with the objective of helping make those brands even more successful, as RTB House surges forward with strong financial growth and worldwide market expansion.
Having worked in previous roles with market-leading travel companies, such as Expedia.com, Hotels.com, Travelocity, Orbitz, TripAdvisor, Airbnb, Carnival Cruises, Hertz and Marriott, among others, Price brings a significant amount of experience to his role from his extensive work in the travel industry. Price joins RTB House from mParticle, where he was also in the role of Head of Travel. Price has held leadership positions at PebblePost, Criteo and KAYAK, among others.
“We are thrilled to welcome Jim to the RTB House team,” said Gary Burtka, VP of U.S. operations for RTB House. “Because of his ability to build strong relationships, be at the forefront of the latest tech innovations in the travel industry and drive impressive revenue growth wherever he goes — Price will be a vital asset as we grow our business across the U.S. and worldwide.”
In 2019, RTB House was honored with a Gold Stevie Award® for “Innovation of the Year” for its Creative Labs’ Social Banners and a Silver Stevie Award® for “Artificial Intelligence/Machine Learning Solution” for its new Snippet Ads offering that was co-developed by its AI Marketing Lab and Creatives Lab for 2019. RTB House also received a 2019 Silver Stevie Award® as the
“Most Innovative Company of the Year” (up to 2,500 employees), after receiving that same recognition for 2018. The company also ranked as one of the top 25 fastest-growing companies in Europe’s tech sector within the Financial Times’ FT1000 List for the second year in a row.
“RTB House is already working with some great travel brands including Trivago and Qatar, among others,” said Price. “I am excited and proud to join RTB House to continue to build this very important business sector by helping travel marketers be more successful at reaching their objectives by using the state-of-the-art deep learning marketing technology that RTB House has developed.”
About RTB House:
RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad-buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.
Founded in 2012, the RTB House team is comprised of 500+ specialists in over 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves campaigns for more than 1,600 clients across EMEA, APAC and the Americas regions.
From 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House develops two divisions, independent from R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab was created to investigate and improve the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s unique branding needs.