RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Łukasz Włodarczyk has been appointed to the newly created position of VP of Programmatic Ecosystem Growth & Innovation. In his new role, Łukasz will be responsible for projects and activities related to the company’s development of the programmatic ecosystem in the Open Internet, along with strengthening RTB House’s leading position in shaping the digital landscape following the replacement of cookies by other mechanisms.
RTB House has emerged as a key leader in the development of advertising solutions for the cookieless web. Under Włodarczyk’s leadership, RTB House is the first DSP to successfully use Privacy Sandbox’s FLEDGE simulation, globally buying real advertising impressions.
RTB House invites all marketers, developers, and members of the press to follow the company’s innovative work around cookieless solutions at https://blog.rtbhouse.com
“Over the last two years, RTB House has been committed to creating deep learning-based privacy preserving advertising solutions that enable marketers around the world to target consumer groups in the right context,” said Włodarczyk. “With the imminent demise of cookies, RTB House is best positioned to provide marketers with a future-centric solution for effective advertising. Through this new position, I look forward to leading RTB House’s efforts to work on long term and sustainable advertising methods for both consumers and digital market participants around the world.”
Łukasz Włodarczyk previously held the position of Director of Global Inventory Partnerships at RTB House, and has played a key role in leading the business partnerships with inventory suppliers and the company’s cookieless education.
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