RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced that it has been selected as the winner of the “AdTech Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
The AdTech Innovation Award is another prestigious honor for RTB House’s AI Full-Funnel Marketing Solutions. Recently, RTB House also received a Gold Stevie in 2020 International Business Awards®. This is the result of a big push from RTB House to offer brands innovative marketing solutions to reach current and new customers at any stage of the funnel from awareness to consideration to conversion.
The 2020 MarTech Breakthrough Award recognized the RTB House AI Full-Funnel Marketing Solutions, an advanced AI-based tool that is able to recognize a consumers’ stage within the sales funnel in real-time, resulting in relevant communication with users. With a modern approach to marketing communication, marketers are empowered to build more durable brand awareness and deeper connections with customers at every stage of the consumer’s path-to-purchase.
An ecosystem driven by an award-winning AI is built on the usage of 1st party data and incorporates privacy by design. With this step forward, RTB House enables clients to benefit from their deep learning-based technology to seal the sales funnel, recognizing in real-time at what stage of the funnel the user is, and decide which ad should be shown to a user in that context.
“After years of research in the field of AI, RTB House created AI Full-Funnel Marketing Solutions to help take brand communication to the next level,” said Łukasz Abgarowicz, Head of New Products at RTB House. “We made all of this possible by creating and using AI that deeply understands humans, one that brings marketers the tools and strategies they need to succeed in a digital landscape. We are confident that our deep learning AI Full-Funnel solution will shape the future of marketing.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
“RTB House is a pioneering leader in the AdTech space, with compelling solutions that are proven to significantly increase brand awareness and consumer engagement,” said James Johnson, Managing Director at MarTech Breakthrough. “From advanced customer segmentation to bespoke customer journey scenarios and deep learning optimization and beyond, RTB House is providing breakthrough solutions that make sales funnels more effective. We want to recognize their tremendous achievement with our ‘AdTech Innovation Award’ for 2020 and we congratulate the entire global RTB House team on their industry recognition.”
RTB House operates in over 70 markets, with 30 offices around the world. The company runs thousands of campaigns for some of the biggest names in the world, including Adidas, Sephora, Reebok and Nike, among others.
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