Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the “Company” or “Sabio”), a leading provider of connected TV (“CTV”) and over-the-top (“OTT”) advertising platforms validated by performance, today announced the appointment of Tim Russell as its first Chief Revenue Officer (CRO). Russell is a veteran leader with deep expertise in spearheading and scaling high-performing teams to deliver success through the company’s next phase of growth.
Russell joins an expanding leadership team at Sabio, who also appointed a new Chief Growth Officer, Jon Stimmel, in the past six months. Russell will oversee Sabio’s go-to-market approach, manage all revenue generation processes, and develop the sales organization within all our business lines to drive long term revenue growth for the Company. Additionally, he will identify new market opportunities to expand into growing segments.
“Tim has proven experience in building customer-centric commercial teams and executing go-to-market strategies at scale and will now be responsible for the continued growth, partnerships, and adoption of Sabio’s offerings. We will continue to build the team this year to meet our customers’ needs, and Tim will be instrumental in developing our commercial growth strategy across all three of our businesses,” stated Aziz Rahimtoola, CEO and cofounder.
Following significant growth in 2021 into the first quarter of 2022, where the Company report 116% YoY revenue growth, Sabio is seeing increased business momentum and demand for its platform as the CTV space looks for greater visibility into critical business data and actionable insights to power profitable growth.
“I am excited to be stepping into this role at a pivotal stage in our growth and am looking forward to scaling up globally at what is already one of the most respected commercial teams in the CTV adtech industry,” said Russell. “Few technology companies in the CTV sector can be genuinely agnostic, publisher centric, and in the advantageous position to have been built from the ground up around CTV.”
Most recently, Russell served as Senior Vice President at Sabio, where he has been responsible for overseeing Sabio’s East Coast organization. Russell has more than 28 years of experience in the TV industry and will work toward enhancing Sabio’s CTV offerings in a growing market. Before joining Sabio, he held senior positions at Nexstar, Meredith, TV Guide, Tribune, and Comcast, where he led sales teams that worked closely with brands and agencies.
Sabio, a cross-screen demand-side platform for CTV and mobile, is trusted by leading global agencies, including Fortune 500 brands. The platform’s ability to pair opt-in mobile data with TV viewership insights creates activation opportunities for more significant ROI, targeted actionality, and branding across screens.
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