Sales Automation, Enablement & Intelligence

Sales Automation Leader True Influence® Boosts Leadership Team

Lordy brings extensive product management and strategic partnerships experience to the company
sales force automation

True Influence®, the technology leader of data-driven sales and marketing solutions, today announced that Ken Lordy has joined the company as senior vice president, product management. Lordy brings 20 years of product management and strategic partnership experience to True Influence where he will be responsible for the company’s product roadmaps and strategic direction, as well as helping keep True Influence at the forefront of revenue technology.

“We are excited to add Ken to the team of industry visionaries leading the company to the next phase of growth,” said Brian Giese, CEO of True Influence. “Ken has a proven track record of being able to distill customer and market feedback into the right products and deliver them to the market at the right time.”

Lordy is an accomplished executive with a track record of leading products and teams in telecom, data, and MarTech to profitable growth with companies such as Dun & Bradstreet and Alcatel-Lucent (now Nokia). Most recently at Dun & Bradstreet, Lordy was vice president where he was responsible for product ownership and partnerships, as well as the overall strategy for the Sales & Marketing Business Unit. Prior to Dun & Bradstreet, Lordy spent 10 years at Alcatel-Lucent where he was the director of product management.

“I look forward to working with the True Influence leadership team to further build on the company’s industry-leading B2B marketing and sales solutions, as well as expand our partnerships with other industry leaders,” said Ken Lordy. “The marketing technology and data space is in the midst of an evolution as marketers expect more from each company they work with. True Influence’s data and technology make us the ideal partner to achieve their goals.”

Lordy holds a Bachelor of Science degree in electrical engineering from Widener University and a Master of Business Administration from the Stern School of Business at New York University.

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