Sales Automation, Enablement & Intelligence

Sales Enablement Platform Modigie Announces Managed Service Package

The new Modigie Managed Package automates mobile phone number enrichment, allows just-in-time hygiene and addresses ongoing database decay challenges within Salesforce.
sales automation

Modigie, a B2B sales enablement and productivity platform focused on employer validation and mobile communication, announced today the release of a Salesforce Managed Package, now available on the AppExchange. The package is designed to help companies using the Salesforce CRM to automatically enrich and cleanse their contact data by providing real-time validated mobile phone number enrichment paired with best-time-to-call insights. In addition, the package provides just-in-time employer validation data and hygiene to ensure sales and marketing teams are connecting with the right prospect at the right company.

The B2B landscape has seen significant shifts that are here to stay. A recent survey from PwC Survey (September 2020) confirms that 80% of respondents consider remote working the new norm, and mobile devices are being used as the primary source for business communication. Even as local quarantine and lock-down restrictions ease, 45% of companies will no longer require employees to come to the office. According to Boston Consulting Group’s recent Future of the Workplace survey, business leaders are taking a long-term view and believe their workforce will be more remote than ever, with 40% of employees utilizing a remote working model moving forward. Real-time, accurate mobile phone number validation and enrichment have never been more timely or relevant.

Gartner reports that B2B contact data decays at a rate of around 3% a month. Modigie’s own customer survey reveals that as much as 25% of new leads imported into their CRMs were already invalid due to a job/employer change. With Modigie’s new Salesforce Managed Package, users can address data hygiene at the outset and data decay through maintenance – setting up automated rules for just-in-time hygiene that cleanses and updates records as they enter the system and setting up data maintenance time intervals.

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