Sales Automation, Enablement & Intelligence

Sales engagement solutions provider Groove raises $12 million to accelerate adoption

sales automation

Groove, the provider of sales engagement solutions has announced securing $12 million which will be used by the company to spread more awareness as well as boost the adoption rate. The shift of the selling strategies of organization in response to the COVID-19 outbreak, the economic effects of which are anticipated to be severe as well as long-lasting, resulted in this round. Sales engagement and automation has been quite a trend in the martech news ring.

These shifts could be facilitated with automation with the help of products like Groove. 87% of the AI adopting enterprises already state that they are using or considering using the technology of machine learning for email marketing and sales forecasts. Also, according to MemSQL, the real-time data warehouse company, AI is believed to be the most important element of the marketers’ overall data strategy by 61% of marketers.

The features of Groove are tailored according to the account executives being laser-focused on granular activity capture along with cross-team collaboration within the environment of the enterprises. All the events are synced with Salesforce, calendars, and logging emails by this platform, in order to ensure that the accounts remain up to date. The platform also collects the data like the amount of time that was spent on support calls versus the frequency and quickness in answering the questions asked about pricing.

The Flow dashboard of Groove allows users to create multi-channel and multi-step campaigns that can be personalized or customized using any attribute, variable, or field. In addition to that, it also allows the teams to use the workspaces to collaborate on accounts alongside sharing top-performing content, campaigns, and strategies. Leads can automatically be imported into flows when analytics are identifying which flows are working by the reveal of engagement at the account level and individual levels.

To know more about such automation solutions that are disrupting the sales and marketing arena, follow the martech cube. Martech cube gives users access to top-quality content relating to the martech industry from across the globe.


    Chandrima Samanta
    Content-Editor at MartechCube
    Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.

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