Salesforce (NYSE: CRM), the global leader in CRM, today announced that Salesforce has been positioned by Gartner as a Leader in its 2021 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce Marketing Cloud.
“Today’s digital-first customer expects companies to understand their needs and engage them with relevancy,” said Michael Kostow, EVP & GM, Marketing Cloud, Salesforce. “Salesforce Marketing Cloud allows marketers to combine customer data for a single source of truth, use that data and AI to personalize interactions, and then unify analytics to measure performance and optimize their impact.”
According to Gartner, “Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.”
Salesforce Marketing Cloud is a leading digital marketing solution. With Salesforce Marketing Cloud and Customer 360, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein and create real-time marketing campaigns across email, mobile, social, digital advertising and more.