Seafoam, a leading marketing agency in St. Louis, has released The 2025 St. Louis Marketing Landscape Report, a groundbreaking deep dive into the marketing trends, digital shifts, and consumer behaviors defining success for local businesses in the year ahead.
This first-of-its-kind report delivers data-driven insights tailored to St. Louis companies, exploring post-pandemic digital transformation, AI adoption, the evolution of local marketing strategies, and industry-specific budget benchmarks.
Why This Report Matters
While national marketing trends are widely discussed, no other agency has compiled a report specifically for St. Louis businesses—until now. With this study, Seafoam empowers business owners, CEOs, and marketing leaders with actionable intelligence to help them navigate the rapidly changing landscape and stay ahead of the competition.
“Many businesses are guessing at their marketing strategy, relying on national trends that don’t always fit the St. Louis market,” said Nikki Bisel, Owner & Founder at Seafoam. “This report removes the guesswork by providing localized, real-world data on what’s working—and what’s next.”
Key Findings From the Report
- AI-Driven Marketing is Here: Over 70% of businesses are integrating AI for automation, content creation, and analytics, but few are optimizing its full potential.
- Local-Digital Balance is Critical: St. Louis companies are learning to bridge hyper-local branding with the global reach of digital marketing, but many still struggle to find the right mix.
- Marketing Budgets Are Shifting: More than half of local businesses now allocate the majority of their marketing spend to digital channels, with SEO, paid social, and video leading the way.
- St. Louis Creative Economy is Booming: Despite talent migration concerns, the region’s creative workforce is evolving, with more independent specialists and agency collaborations driving innovation.
Who Should Read This Report?
This report is designed for business owners, marketing directors, and executives who want clear, St. Louis-specific insights on where to invest their marketing dollars in 2025. Whether you’re a local retailer, a B2B service provider, or a large enterprise, the report provides strategic recommendations to help you make smarter marketing decisions.
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