Customer Experience, Service & Success

Seismic launches new AI enhancements for stronger customer experiences

Seismic’s generative AI assistant, Aura Copilot, is now available to automate content creation, build lessons, and answer reps’ queries across the entire platform

Seismic, the global leader in enablement, today announced new capabilities available in its Spring/Summer 2024 Product Release, including several AI-powered tools to help customer-facing teams excel at modern selling and make the most of every client interaction.

Today’s B2B customers control the buying cycle more than ever before, a trend that picked up speed in 2020 and remained steady since then. With more education and information at their fingertips, buyers are choosing digital self-service routes over working with a human sales rep – and as a result, only 5% of the buyer’s journey is spent with a salesperson, according to Gartner.

With buyers in the driver’s seat, Go-to-Market (GTM) teams must adapt to deliver the best possible experience at every customer touchpoint. Organizations investing in enablement technology are positioned to succeed: According to new Seismic research, 91% of survey respondents said enablement technology helps them provide a better customer experience, and 83% said their enablement tools will help their organization maintain and grow its customer base in 2024.

Seismic’s Spring/Summer 2024 Product Release includes new capabilities that help businesses meet the needs of modern buyers:

  • Aura Copilot: Now available for early access, Aura Copilot drives GTM efficiency for enablement teams by speeding up and simplifying the creation of lessons, playbooks, and more. The generative AI assistant can tag content and generate descriptions at scale, saving precious time for content owners. With AI-generated analytics, GTM leaders can ask Aura Copilot questions about their data, such as how many sellers have completed a lesson or viewed a page, and receive answers in seconds. Plus, sellers can get in-the-moment access to the insights and content they need to close a deal. Learn more about Aura Copilot by clicking here.
  • Seismic for Meetings: To help reps better prepare for client meetings, enhanced workflows allow for seamless collaboration with colleagues ahead of a customer meeting, including the ability to define goals and objectives, set an agenda, and personalize content with ease.
  • New Seismic & Microsoft integrations: Combine the power of Seismic and Microsoft with upgraded integrations with Microsoft Copilot for Sales and Copilot for Microsoft 365. Additionally, Seismic for Meetings now integrates with Microsoft Teams and Microsoft Outlook, allowing reps to leverage Seismic right in the flow of their daily work.

“Sellers who are not prepared to maximize every window of opportunity in the sales cycle will fall flat. That’s why our latest product release arms them with the capabilities and resources they need to win,” said Krish Mantripragada, Chief Product Officer, Seismic. “We’re particularly excited about the launch of Aura Copilot after a series of pilot programs, which were met with high demand and participation from our customers. Our customers are eager to utilize generative AI across their enablement efforts, and we’re thrilled with the feedback we’ve received at this stage.”

Customers in the pilot program used Aura Copilot’s capabilities nearly 50,000 times across the Seismic platform to streamline manual tasks such as creating lessons, answering questions, and generating summaries.

“Seismic’s Aura Copilot has been fantastic for us. It’s incredibly easy to use and requires minimal review due to its accuracy,” said Jennifer Sutherland, Global Leader of Culture, Learning & Development, Trustwave. “We’ve used it for a variety of tasks, such as creating quizzes and course descriptions. This efficiency translates to a quicker turnaround for our salespeople, allowing us to swiftly implement new content, products, processes, and systems. The AI functionality within Seismic has been amazing, making our operations smoother and more responsive.”

To learn more about the latest additions to the Seismic Enablement Cloud within the Spring/Summer 2024 Release, visit the Seismic Blog and view all recent product news on the Seismic Product Innovation Center.

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