Sensedia, a global leader in delivering API solutions for companies adopting a more digital, connected, and open strategy, today announced that Lisa Arthur has joined the company as Chief Marketing Officer. Arthur brings a wide array of marketing leadership expertise from Fortune 50 to start-ups. She has served as an industry resource and expert on marketing, marketing technology, data-driven marketing, and customer experience, and authored Big Data Marketing: How to Engage Customers to Drive More Value. Before joining the leadership team, she was a marketing advisor for Sensedia for 18 months.
“Lisa brings proven experience through her advisory work with AI-based start-ups and fast-growth international brands like Sensedia and has served previous CMO roles with Akamai, Teradata/Aprimo and Relativity, making her the ideal marketing leader to support the company’s growth and success as we expand our customer base throughout North America. Her insights in tech marketing and 30+ years of senior leadership experience are exactly what we need to continue fueling our customer-driven growth,” said Marcilio Oliveira, Sensedia’s Co-founder and Chief of Growth. “We’re thrilled to welcome her to Sensedia’s C-suite.”
Arthur will work with Oliveira and other senior team members to develop strategies to deliver the company’s vision for high and efficient growth with an expanded global footprint for years to come. “Sensedia is a recognized leader in API strategy and solutions, and their customers are delighted with the value and simplicity of digital integrations. I’m thrilled to lead our global marketing efforts as we help clients in North America become more digitally open, agile, and connected,” Arthur said. “Our growth potential is outstanding, and I’m excited to see what the future holds for the organization and its customers.”
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