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SeQuel Welcomes New Creative Director

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SeQuel Response is excited to announce the arrival of a new Creative Director, Tari Johnson. In this debut position, Johnson will leverage her proven experience to further enhance SeQuel’s creative services martech news. She will lead the creative team in the development of compelling and high performing direct mail, and digital design and copywriting martech.

“Expanding the agency’s creative team with Tari’s comprehensive industry and diverse channel expertise will strengthen our ability to transform our clients’ marketing objectives into more impactful new customer acquisition tools,” explained Jay Carroll, SeQuel’s Co-Founder and CEO. “Tari is experienced with both agency and in-house creative environments, and we trust that her unique perspective will take our creative capabilities to the next level. As our Creative Director, she will provide our clients with valuable insights and best practices that will have a more rewarding impact on their campaigns and our agency as a whole interactive web content

Johnson has spent her 15-year career working with a variety of national brands ranging from retail and fitness to professional services. Prior to joining SeQuel, Johnson was an Art Director at EVINE Live Inc. (ShopHQ) where she directed the creative team in omnichannel campaign development. In 2018, her work was recognized with a Telly Award for Branded Promotional Content.

“I have always loved print and direct mail and I was attracted to SeQuel’s unique culture,” shared Johnson. “SeQuel’s level of data and expertise in the market is unrivaled. Impactful, strategic direct mail alone is a proven and valuable channel, and when integrated with digital, it is incredibly powerful. I’m excited to partner with our clients to propel their brand and programs forward with a data-driven creative strategy.”

In addition to a successful career, Johnson’s collaborative spirit, enthusiasm for the industry and innovative ideas made her a terrific fit for SeQuel.

“A fresh perspective is always valuable and exciting in a growing business, but we were also looking for a leader who truly exemplified SeQuel’s core values,” said Dale Kraus, SeQuel’s Vice President of Operations. “Tari has a professional track record of building mutually beneficial relationships that focus on ensuring top-quality results. I’m more than confident that her professional experiences, bright personality and creative mindset will help our clients exceed their goals.”

Meeting the SeQuel team reinforced Johnson’s enthusiasm to join the agency. “The positivity, generosity and commitment to giving back is beyond anything I have seen in a workplace,” said Johnson. “As a person who values volunteerism and kindness, I am thrilled to be a part of the culture at SeQuel.”

Johnson’s personal accomplishments are also admirable. On the weekends you will find her writing her memoir or composing ink and watercolor art for her personal brand, Ravina Moto.

About SeQuel Response
SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns.

In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest growing private companies in the U.S., and the reason for the sharp growth is simple. In 2020, SeQuel is celebrating 10 years in business.

SeQuel’s direct marketing experts and data scientists have developed a proprietary testing methodology called FaQtor Test, which utilizes predictive analytics to quickly uncover hidden performance insights, saving clients millions and optimizing response 400 percent faster than A/B testing.

Visit to watch a short animation that explains how FaQtor Test is dramatically accelerating growth for many of the nation’s leading consumer brands.

For any business and/or media inquiries, please contact Jacqueline Johnson-Leister at 952-208-1314, or email her at

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