Marketing isn’t what it used to be and that’s the problem. Today’s teams are stuck fixing broken systems, wrestling with data that doesn’t deliver, and chasing shiny new tools without a clear strategy. Enter Seventh Bear, a new kind of marketing consultancy dedicated to helping teams break free from managing the mundane, and focusing on what really matters: creating big, game-changing ideas that move their business forward.
Officially launching on January 2, 2025, Seventh Bear is the next evolution of The Content Advisory (TCA), the consultancy that, for seven years, was the leading go-to partner for content strategy solutions. Led by industry veterans Robert Rose and Cathy McKnight—the original driving forces behind TCA—Seventh Bear builds on that legacy while expanding its focus to the broader challenges facing modern marketing teams.
“Let’s face it: marketing is in a bit of a crisis,” said Robert Rose, founder of Seventh Bear and Chief Strategy Advisor to the Content Marketing Institute. “The CMS is half-built. Analytics are misleading. AI is the shiny new toy no one knows how to use. Too many teams are stuck tweaking or fixing broken systems when they should be creating big, differentiating ideas. Seventh Bear exists to help teams move smart, get creative, and use technology as a tool not a crutch.”
Seventh Bear also remains the primary marketing consulting partner to the Content Marketing Institute (CMI), a relationship that underscores the consultancy’s continued commitment to advancing the marketing industry.
“Content strategy isn’t a niche anymore—it’s marketing strategy,” added Cathy McKnight. “At Seventh Bear, we’re helping teams master the repeatable systems that make creativity possible—because big ideas don’t happen by accident.”
The consultancy’s name reflects its purpose. In numerology, seven represents wisdom, while the bear constellation (the Big Dipper) points to the North Star—a timeless symbol of direction and purpose. Seventh Bear aims to guide marketing teams toward their own North Star with practical strategies, creative collaboration, and the wisdom to thrive in a complex world.
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