SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that drive customer acquisition and retention for consumer brands with gated offers to high-value communities like GenZ, teachers and essential workers. Marketing Hub provides brands with a curated marketplace of data-driven marketing products, agency services and earned media solutions to drive awareness and accurately engage highly valued communities. DataConnectors take the first-party data provided by consumers and verified by SheerID, and streams it into more than 400 martech solutions such as a brand’s BI, CRM and CDP systems for personalized marketing.
Marketing Hub
Launching gated offers for communities throughout the world is a proven strategy for attracting new customers such as students, teachers and healthcare workers. For example, SheerID’s research has shown that when students buy through a gated offer, 90% of them share it with others. This authentic, organic evangelism lowers acquisition costs and makes gated-offer programs deliver a return on investment of 337%, according to research from Forrester Consulting.
Many businesses need help promoting their offers to specific communities. Rather than limiting a brands’ reach and awareness to consumers who sign-up for closed, affiliate-based memberships, Marketing Hub allows brands to leverage best-in-class providers that provide more reach and expertise to communicate with these unique audiences. Marketing Hub provides access to:
- Specialized Agency Packages. SheerID has formed strategic partnerships with Refuel Agency and The Campus Agency to create turn-key, results-oriented packages. These packages provide brands with options for full-service digital and social marketing campaigns, branded content and video to students, teachers, military veterans, and military service members. Both Refuel and The Campus Agency have led successful campaigns for Spotify, Adobe, T-Mobile and more market-leading brands attracting consumer communities.Liz Carmo, SVP of Refuel Agency, explained, “Our partnership with SheerID enables brands to reach key audiences, including the military, first responders, students and teachers. We are thrilled to offer compelling custom marketing packages designed to pair expertly with SheerID’s verification platform and boost brands’ campaigns authentically and with measurable results.”
- Data-driven Marketing. SheerID has partnered with leading data partners to provide opt-in consumer data lists that can be used for omnichannel campaigns including email, social media, direct mail and ad platforms. Currently, audience targeting lists are available in the US for college students and the military and can be tailored to fit a brand’s ideal customer profile.Sheldon Katz, COO of Giant Partners, SheerID’s military database marketing partner, said, “We are excited to partner with SheerID to bring our industry-leading military database marketing to their customers. As more brands are interested in honoring the military community with exclusive offers, pairing our proprietary marketing database with SheerID’s military verification platform will ensure brands reach their target customers, see more engagement, and ultimately more conversions.”
- Earned Media Best Practices. As a SheerID customer, brands get access to the best resources and proven practices that accelerate the deployment of gated offers. These have been curated by SheerID’s 10+ years of experience designing and managing gated offers for brands and include webinars, marketplaces, media opportunities, and more.
DataConnectors
A pervasive B2C marketing challenge is collecting high-quality, first-party data that can be easily used for remarketing and engagement. Often data is stuck in a third-party marketing platform or data silo. DataConnectors in the SheerID platform help marketers for the first time, to overcome this challenge by instantly streaming opt-in, verified customer data to over 400 marketing solutions in a brand’s tech stack like Salesforce, Adobe, AWS, and many others. In a recent study conducted by SheerID, 81% of consumers indicated that their most meaningful attribute for future communication is their life stage or community. DataConnectors enable marketers to easily add this valuable first-party data to a customer profile for personalized messaging. It can also be connected directly to reporting systems like Tableau and Google Analytics and engagement platforms like Marketo, Braze and HubSpot. See the full list of integrations.
“Incomplete solutions, data silos, and cookie deprecation have severely impacted marketers’ abilities to build trusted, tight-knit relationships with their customers,” said Jake Weatherly, CEO of SheerID. “Gated offers powered by SheerID have proven to be an effective way to invite consumers to engage with a brand, and leaders have seen tremendous results. Now with Marketing Hub and DataConnectors, we enable them to double-down on their Gated Offer programs to acquire consumers with best-in-class community marketing providers and instant data streaming through a brand’s tech stack to truly scale their programs and build long-term value.”
Additional information about Marketing Hub is available here while details about Data Connectors are available here.
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