Digital Advertising

Shirofune bolsters Ad Management Capabilities integrating Pinterest

Leading Digital Automation Tool Expands its Reach, Empowering Advertisers and Agencies to Streamline Pinterest Campaigns

Shirofune, the leading digital advertising automation management tool, today announced that it has added Pinterest to its roster of platforms, which include Facebook, Instagram, Microsoft Advertising, TikTok and X (formerly known as Twitter). Advertisers and agencies can now manage Pinterest ad spend within one centralized platform, easily manage bidding and budgeting, and reap consolidated performance data.

The popularity of Pinterest, especially among its 76.2% female audience worldwide, continues to rise. According to Statista, the image-based social media platform had 463 million monthly active users by the first quarter of 2023; its annual revenues were $2.8 billion in 2022, up nearly sixfold from $473 million in 2017.

Using human intelligence rather than AI, with algorithms hard coded and audited daily by a team of experts, Shirofune has developed an automated tool to simplify the management of digital advertising. Through performance indicators such as the number of clicks, number of conversions and revenue, Shirofune manages a monthly budget across all desired platforms, including Pinterest. Its system automatically adjusts daily budget and Target CPA/ROAS informed by performance analysis through integration with measurement tools like Google Analytics and ecommerce platforms like Shopify.

The Pinterest launch marks Shirofune’s ninth major advertising platform integration. “With its rising use in the image-sharing community, Pinterest remains a robust platform for advertising,” said Shirofune Founder and CEO Mitsunaga Kikuchi. “We are excited to expand Shirofune as an omnichannel tool that saves significant time and money in reaching targeted audiences.”

Shirofune launched in North America this February after becoming the #1 digital automated advertising management tool in Japan, where it has captured a 91% market share and is used by leading advertisers and agencies including Rakuten and Dentsu, saving them more than 50% of work hours.

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