Signifyd Names Lacoste and Digital Agency Corra FLOW Award Winners

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Celebrated fashion brand Lacoste and forward-thinking digital agency Corra are the latest leading lights of the ecommerce industry to receive Signifyd’s FLOW awards for providing outstanding customer experiences in their respective fields.

Signifyd, the Silicon Valley provider of fearless e-commerce, announced the honors at FLOW New York, an event that brought together commerce thought leaders for an evening of education and networking.

Lacoste, a world-wide household name in apparel since the 1930s, has been unrivaled in its ability to rapidly evolve with changing consumer tastes, shopping habits and expectations. It connects with both active athletes through a line of clothing designed for the tennis court and beyond and with fashion-conscious consumers looking for elegant casual wear, fragrances and accessories for work and play.

But the connection goes beyond commerce. Lacoste, winner of the FLOW Customer Experience Award, builds lasting relationships through immersive storytelling and by partnering with fashion influencers who have transformed consumers from customers to fans.

“We’re pleased to be recognized with the FLOW award,” Lacoste Senior Director of Omnichannel Kaitlin Moughty said. “Customer experience is the key to our success. Lacoste looks at customer experience as the ability to create a seamless and content-rich relationship between its associates and consumers.”

The connection is built through icons as traditional as the Lacoste crocodile and as digitally forward as its “Life is a Beautiful Sport” video drama starring Oulaya Amamra and Kévïn Azais, a couple whose split becomes quite literal in a crumbling Paris apartment building.

The global fashion brand, founded by tennis pro and innovator René Lacoste, who invented the polo shirt and the tubular metal tennis racket, has prided itself on embracing the new and different.

“Lacoste has consistently embraced retail disruption and the chance to offer ground-breaking omnichannel experiences — like providing French Open fans with ShoppableTV and the chance to purchase from the Lacoste X Novak Djokovic Collection without leaving the couch,” Signifyd Senior Vice President of Marketing and Alliances Indy Guha said in announcing the fashion brand’s FLOW award. “That’s innovative customer experience. That’s the fearless commerce spirit we want to celebrate.”

Corra, winner of the FLOW Digital Experience Innovation Award, works with marquee lifestyle retailers and leading B2B organizations around the world to create rich digital experiences that generate long-term growth for their clients.

It is an agency that, over the course of more than fifteen years, has consistently shown it understands that digital commerce is a combination of art and science by providing front-end design expertise and back-end engineering prowess.

“We don’t follow best practices blindly. We start by pairing data with observation in order to obtain an in-depth view of the audiences our clients are targeting,” said Erica Mazzucato, who leads product marketing at Corra. “Throughout the different phases of our clients’ project roadmap, we keep the focus on quality and collaboration to break down internal silos and integrate engineering with customer experience design.”

Mazzucato explained that Corra is constantly looking ahead on behalf of clients, anticipating the coming trends and changes in e-commerce, so retailers are ready to best serve consumers and best optimize their sales and relationship-building.

Its commitment to making data-backed decisions and its long history in the ecommerce field are two of Corra’s most prominent keys to success.

“Our clients invest time and budget into a variety of initiatives aimed at driving traffic,” Mazzucato said. “Their online storefront is where all of their efforts drive to and our main goal is to optimize opportunities for growth. Merchants know they can trust us because of our reputation and our expertise in their verticals.”

In announcing the award, Guha held up Corra as an agency that understands that customer lifetime value is built through high-quality content and seamless buying experiences.

“Corra’s ability to envision and address the entire buying journey, from discovery to post-purchase support, makes it not only a leader in e-commerce, but also a trusted advisor to some of the most successful brands in the business,” Guha said. “By making business better for its customers, Corra is making ecommerce better for all of us.”

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