Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, announced the hiring of Jonathan Steuer as Chief Scientist. A renowned thought leader in media research, audience measurement, and data science, Steuer brings decades of expertise as a scientist, inventor, and innovator to Simulmedia’s mission of transforming TV and CTV advertising with cutting-edge technology and analytics.
Steuer will play a critical role as part of Simulmedia’s executive leadership team, reporting directly to CEO Dave Morgan. As Chief Scientist, he will set the long-term vision and strategy for the company’s scientific efforts, ensuring Simulmedia remains at the forefront of machine learning, AI, and data-driven advertising innovations. Working closely with the Product, Engineering, and Data Science teams, Steuer will embed science-driven best practices across Simulmedia’s offerings, which include its flagship products TV+, Skybeam, and PlayerWON.
“Jonathan is one of the brightest minds in TV and CTV advertising research and a proven innovator,” said Dave Morgan, CEO and founder of Simulmedia. “His ability to rethink how we measure and optimize campaigns across these platforms has had a transformative impact on the industry. We’re thrilled to have him join Simulmedia to help push the boundaries of what’s possible in cross-channel advertising.”
Steuer’s career spans key leadership roles at major industry players. As Chief Research Officer at Omnicom Media Group, he led the development of advanced TV measurement methodologies and delivered data-driven video investment strategies for some of the world’s largest advertisers. Most recently, as EVP of TV Strategy and Currency at VideoAmp, he played a pivotal role in driving new cross-platform audience measurement standards and in advancing the development and adoption of alternative media currency solutions across the US TV ecosystem.
Steuer also recently co-authored two research papers for CIMM on the current and future state of the US media and measurement ecosystem: “Who’s Counting? The Future Role and Value of Panels in US TV Measurement”, was published in April 2024, and details the pivotal role and strategies for deployment of panel-based measurement as a component of the future video ecosystem across a wide range of use cases; “Recipe for Change: A New Vision for a US JIC (or JIC-like Entity)”, which will be published in January 2025, examines the current state of the US video landscape and proposes a newly-structured collaborative organization to drive innovation, increase efficiency, and reduce cost in planning, buying, and measuring TV advertising and content.
Earlier in his career, Steuer served as Chief Research Officer at TiVo, where he developed innovative methodologies for measuring time-shifted viewing and audience engagement. A scientist and inventor at heart, Steuer is lead inventor on multiple US patents on media measurement and advertising technologies. His groundbreaking work has been instrumental in advancing audience measurement, targeting, and campaign optimization methodologies. With a Ph.D. in Communication Theory and Research from Stanford University Steuer also brings a deep academic foundation to his role.
“Simulmedia is tackling some of the toughest challenges in TV and CTV advertising, and is providing a level of transparency, rigor, and innovation that’s truly inspiring,” said Jonathan Steuer, Simulmedia’s new Chief Scientist. “Throughout my career, I’ve sought to advance how we measure and understand audiences, in order to enhance the TV experience and to make TV advertising more efficient and effective. Joining Simulmedia is an exciting opportunity to continue that work and to help shape the future of the industry.”
Steuer’s responsibilities will include leading and mentoring Simulmedia’s Data Science team, fostering a culture of innovation and excellence. He will also represent Simulmedia at industry events and trade bodies, solidifying the company’s position as a thought leader in advertising technology. Additionally, Steuer will collaborate with the CEO and Chief Product and Technology Officer to drive the company’s intellectual property strategy and protect its scientific inventions.
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