Customer Experience, Service & Success

Sleep Number & Synchrony Renew Partnership to Deliver Next Level CX

Building on a nearly 20-year relationship, the companies will leverage advanced insights and technology to drive consumer demand and growth

Synchrony (NYSE: SYF) and Sleep Number (Nasdaq: SNBR) announced that they have renewed their longtime financing partnership, which includes new joint investments from both industry leaders. Their commitment will continue to focus on exceptional customer experiences and make Sleep Number’s award-winning sleep and wellness solutions attainable for more consumers.

The multi-year agreement deepens the two companies’ nearly 20-year relationship and draws on their trajectory of innovation in their respective industries. To build upon their success, new areas of collaboration are planned to include:

  • Investing in advancements, including consumer payment choices;
  • Deepening personalization; and
  • Increasing customers’ access to credit.

“Together, our companies have developed a strong team and deep understanding of how payment experiences drive customer satisfaction and business growth at Sleep Number,” said Curtis Howse, CEO of Home and Auto, Synchrony. “We share a passion for innovation and digital reinvention and have built a terrific foundation for what comes next: creating an enhanced customer experience that utilizes more customer and credit insights, combined with the significant advancements we’ve made in payments. We look forward to continuing to do great things together.”

“This partnership is an important contributor to our superior shopping experience, enabling us to deliver exceptional value for our Smart Sleeper community,” said Melissa Barra, Executive Vice President and Chief Sales and Services Officer, Sleep Number. “Leveraging our extensive consumer insights and digital capabilities, Sleep Number and Synchrony work closely together to continuously simplify the purchasing process and broaden credit accessibility. Because consumers are increasingly connecting the impact of quality sleep to their overall wellbeing, we must ensure our 360 smart beds are attainable for everyone. We’re excited to extend our collaboration and deliver meaningful health and wellness benefits for more people.”

With a purpose of improving the health and wellbeing of society through higher quality sleep, Sleep Number pioneered multiple breakthroughs in sleep and wellness technology. Its 360® smart bed platform automatically adjusts and effortlessly responds to the needs of each sleeper for proven quality sleep. Since 2017, the smart beds have improved the lives of millions of people in the Smart SleeperSM community through individualized insights, plus science-backed features including daytime alertness tracking, circadian rhythm insights and nighttime heart rate variability. Real-world sleep data captured from 360 smart beds is also being used by the world’s leading sleep health and research institutions to study disease prediction, diagnosis and treatment in a noninvasive, ecologically valid manner. To date, the smart beds have captured over 16 billion hours of proprietary data from Sleep Number’s Smart Sleeper community.

In October, Sleep Number will launch its newest breakthrough, the Climate360™ smart bed, the only smart bed to actively cool, warm and effortlessly respond to each sleeper*. Informed by the latest in sleep science, the Climate360 smart bed helps address temperature during sleep, with 80% of couples reporting one or both partners sleep too hot or cold. The result is a personalized microclimate that is designed to work with the body’s natural sleep cycles, keep each sleeper at their ideal temperature and help deepen sleep.

Complementing Sleep Number’s expertise, Synchrony’s leadership in deriving data-driven insights from consumer purchase and credit data will enable the companies to deliver on the next generation of credit decisioning and customer payment experience. This leadership is pivotal to making the health and wellness benefits of the 360 smart bed widely accessible and attainable to more sleepers.

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