SmartBug Media® — a leading Intelligent Inbound® marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — today announced Stephanie Valenti as its new chief revenue officer. Valenti will continue to unite SmartBug’s® sales, marketing and client services teams under a single mission to help its customers and partners build high-growth sales, marketing, revenue ops and service systems.
“From branding to marketing, sales to onboarding, and the delivery of world-class services, SmartBug has always been about having a clear understanding of the customer journey,” SmartBug CEO Jen Spencer said. “Each stage of the journey is an opportunity to solve problems, demonstrate value and enable revenue growth. Under Stephanie’s leadership, we look forward to continuing to deliver exceptional Intelligent Inbound services to our clients and serving as true partners in their growth by combining our award-winning sales, marketing and client services teams under a single umbrella that is laser-focused on customer success and the customer experience.”
“My ultimate goal as a new leader on the SmartBug team is to continue the trend of unprecedented 30-plus percent growth year over year while creating efficiencies, scalable processes and deploying strategies to continue close alignment with our clients and partners,” Valenti said. “In addition to continuing revenue and organizational growth, I will focus daily on retaining our SmartBugs through investment in personal and professional growth and living and modeling the SmartBug core values.”
Valenti is an experienced executive leader who has a passion for building and transforming organizations through process development, revenue growth strategy and the growth of people. Throughout her career, Valenti has demonstrated a passion for scaling teams, building processes and cultivating a winning culture while building and leading B2B sales organizations and operational departments from 50 to 500+ team members across the U.S., Australia and Europe.
Beginning her professional career with Staples Business Advantage, Valenti led the sales team for more than seven years in various practices from mid-market segmentation to a $10M project business. Following Staples, and after leading Vari as the senior vice president of sales, she joined Loftwall as chief operating officer. In just 18 months at the company, Valenti created organizational design, implemented core business processes and elevated the leadership team so it could scale with the company. The results of her efforts included tremendous growth, a 15% reduction in overall costs, an Inc. 5000 designation and top honors as a great place to work in Dallas-Fort Worth.
“We have big plans for revenue growth, capability expansion, and strategic upmarket opportunities,” Valenti said. “It will be a busy year, but I cannot wait to dive in and learn from my new SmartBug family.”