SmartGift Launches Gift Discovery and Digital Delivery Site

e business

SmartGift, the fastest growing gift-based e-Commerce and data platform, today announced that its technology will be available to all consumers to send perfect gifts from top brands with ease and delight. Leveraging a deep gift knowledge graph across brands, relationships and occasions, SmartGift is redefining the gift-giving and receiving experience by making the gift giver and giftee equally important in the equation. Martech

SmartGift is allowing consumers to shop in a new way this holiday season. In 2018, Cyber Monday hit $6 billion in digital spending according to ComScore. Starting this Cyber Monday, SmartGift will greet shoppers with data-curated product recommendations. The real-time gifting data has shown which gifts are best received based on all the constraints that are part of the gifting equation from relationships and price points to individual recipient preferences. Whether shoppers are buying gifts for mom, gifts for dad, or gifts for friends, the data will direct the shopper to a collection of suggested gifts. The shopper can then select an item to send, surprise and delight the giftee of their choice by giving them the chance to virtually unwrap their gift via text, email, or any other digital platform. Then the giftee can decide if it’s indeed the perfect gift. If not, he or she can swap for a same-priced item or alter the gift’s size, color or style. Once the giftee is happy with their choice, the shopper confidently completes the purchase and not until that point is the gifter charged.

Partnering with Top Retailers

Leading global brands utilize the SmartGift platform to power their peer-to-peer gift recommendations, shopping and customer experience. The platform helps brands lower the cost of customer acquisition, and increase purchase frequency and customer lifetime value thanks to its suite of peer-to-peer and business-to-consumer customer acquisition, engagement, retention and reactivation products. Its award-winning Send with SmartGift product is used by consumers across leading brands to make every gift perfect. “SmartGift delivers incremental revenue, boosts customer engagement with TUMI products and overall lift in gift,” said Charlie Cole, chief global e-commerce officer at Samsonite. “SmartGift increases the overall gift centricity of the brand, and this holiday season, with the launch of their consumer site, we expect to see an even larger uptick.”

Gifts can be chosen from top brands such as 1-800-Flowers, B&H, EXPRESS, Kendra Scott, Movado, TUMI, Theory, Under Armour, Vineyard Vines and many others on the brands’ sites and

“We know the gifting struggle,” said Monika Kochhar, CEO of SmartGift. “Rushing to get a thoughtful gift for a loved one or someone you don’t know well can be very stressful, especially during the holiday season. Following the 2018 holiday season, an estimated 34 percent of gift recipients ended up returning or exchanging gifts. That’s why SmartGift decided to help both gift givers and recipients this holiday season by leveraging data and making SmartGift available to all consumers. “Our mission is to bring ease and confidence to gift shopping. It starts with discovering the right gift for everyone on your list based on their personal taste preferences, through to a seamless delivery and payment experience. We are thrilled to launch our gift shopping site and all the opportunities it affords in offering a truly personalized modern gift shopping experience,” adds Bernd Strenitz, CPO of SmartGift.

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