EZ Texting, the leader in SMS marketing software for business, today announced the appointment of Heather Zynczak to its Board of Directors. With a career focused on growing companies, Zynczak’s experience and knowledge in building, marketing, and selling customer solutions will be vital as EZ Texting scales to meet the current and future needs of its customers.
“As an independent board member, Heather brings to the board a wealth of experience in SaaS marketing and driving strategy with high-growth companies,” said Norman Happ, CEO of EZ Texting. “Her experience includes piloting massive expansions that enabled her last two companies to go public. EZ Texting is fortunate to have her on the board as we grow in an environment with increasing demand for the real-time communications solutions people prefer.”
Zynczak is Chief Marketing Officer of Pluralsight, the world’s leading technology learning platform for enterprises, where she is responsible for all aspects of marketing and digital revenue. During her tenure, the company has grown from just over $100 million to almost $500 million in revenue.
Prior to Pluralsight, she was CMO of Domo, helping build one of the fastest-growing tech startups—starting from zero revenue and expanding over four years to approximately $100 million, with up to 100% year-over-year revenue growth. She has held executive positions at Oracle and SAP, led teams at several Silicon Valley startups, and served as a business consultant at Accenture, The Boston Consulting Group, and Booz Allen & Hamilton.
“I believe EZ Texting is at an inflection point and primed to be the leader in the market,” said Zynczak. “Customer communication and prospect marketing are vital to any organization. Connecting with your community is especially essential for small and mid-sized business owners—and connecting in the way that they prefer to communicate is paramount. EZ Texting gets that.”
Zynczak finds EZ Texting’s strong leadership team and the innovation and power of the EZ Texting product to be a winning combination. “EZ Texting is in the next phase of its growth, and I look forward to providing guidance as the business moves forward.”