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Snappy Kraken Steals Market Share From Digital Content Marketing Competitors

Interest and Adoption Fuel Triple-Digit Growth
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Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has been outpacing competitors both in percentage growth and customer satisfaction, according to the 2020 T3/Inside Information Advisor Software Survey published by financial services thought leaders Joel Bruckenstein and Bob Veres and co-sponsored by Morningstar. Snappy Kraken’s customer satisfaction score of 7.68 was higher than all other companies in the category that provide automated marketing, including a more tenured company with the highest market share martech news.

Snappy Kraken is, according to the survey, “the relative newcomer” but it already has the fourth-highest market share, which grew threefold since last year’s survey. “It is clear that Snappy Kraken, which provides a highly automated marketing solution, has gotten the attention of the advisor marketplace,” said the report. Snappy Kraken is also the digital marketing tool that survey respondents are most actively considering adopting, leading the category by a margin of 31% to the nearest competitor digital content.

“While we have been directly experiencing tremendous interest and adoption of our program, we are gratified to see it reflected in the recent Advisor Software Survey,” said Robert Sofia, Snappy Kraken co-founder and CEO. “While we are happy to be growing quickly and outpacing our competition, our greatest satisfaction comes from knowing that we are serving the industry well. We fully intend to continue innovating our offerings with the aim of helping advisors gain influence and forge meaningful connections at scale.”

During his mainstage presentation at the recent T3 Advisor Conference in San Diego, Sofia delivered an array of powerful findings from Snappy Kraken’s recently released “State of Digital Marketing Report,” which analyzed the data from the more than 14,000 campaigns deployed by financial advisors in 2019. He was also interviewed at the conference by:

  • T3 podcast host Craig Iskowitz of the Ezra Group (click to hear)
  • FinTech TV’s Jenna Dagenhart (click to watch)
  • InvestmentNews’ conference video team (video still in production)

Snappy Kraken’s VP of Sales, Mike Yebio, was also interviewed on the T3 Red Carpet stage. Click to see what he shares about the “State of Digital Marketing” report.

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